How Christian Dior went from Bankrupt to a $100 Billion Luxury Empire? : Business case study

Transcript

The year is 1984 and Christian Dior is dying. The Bozac Group that owns Christian Dior is incurring around $20 million in losses every single year. Now, while any company at this stage would simply die, the French government did not let Bozac die. Why? Because if Bozac group died, 20,000 workers will be jobless and it would be a political disaster ... Read More