How to avoid outdated Facebook ads advice for 2026

Transcript

In this video, I'm going to expose some of the worst, most outdated Facebook ads advice that you need to immediately stop following. And then I'll show you what to actually do instead. And if you're wondering why you should listen to me, it's because over the last 11 years, I've spent over $500 million across 100 clients at the Moonlighters, and we... Read More

Key Insights

• Creatives should be high quality and relevant because Facebook’s algorithm rewards audience relevance over sheer ad count.
• The speaker claims the learning phase is not a real constraint and that large-scale spend can drive growth by reaching new customers.
• Major brands use thousands of similar iterations with templates to scale, contradicting the advice to run fewer, different ads.
• Iterating with templates and similar creatives helps automate delivery to the most relevant audience.
• The algorithm shifts toward individual user experiences, making contextual, funnel-aware delivery more important than broad targeting.
• Incremental attribution and new creative testing features are now part of modern Facebook ad strategy.
• Go beyond daily spend consistency by scaling aggressively when data supports it, rather than pausing and adjusting piecemeal.
• Avoid outdated rules about creative count; volume plus templates can coexist with strong results.
• More videos from this channel:
  • What is the flexible Facebook ad format and how to use it
  • How to beat the Andromeda update for Facebook ROAS
  • How to profit from Facebook ads in 2025 step by step
• More from this channel: Sam Piliero

Questions & Answers

Q: A real search query question about the video (e.g. 'How to...', 'What is...', 'Why does...', 'When should...'). Question 1

How should advertisers respond to the claim that learning phase is a myth and that aggressive scaling works? The answer is that while the learning phase is described as a myth by the speaker, successful scaling requires understanding when to increase budget and how to leverage templates and iterations to keep delivery relevant. The method emphasizes measuring incremental impact rather than relying on a fixed phase, using data to justify larger spend as new audiences absorb the ads.

Q: Question 2

What does the video say about creative quantity versus quality in Facebook ads? The video argues that quality and relevance of creative matter more than simply producing a large volume of ads. It showcases major brands employing thousands of similar iterations and templates to deliver consistent messaging with diverse visuals, suggesting that a larger number of well-constructed templates can outperform a small set of unique ads.

Q: Question 3

Why are major brands using thousands of ads according to the video? The speaker points to Athletic Greens, Talentless, Grunt, and Gym Shark as examples of brands with thousands of active ads and numerous iterations. The reason given is that these brands leverage templates and similar creative concepts to maximize reach and relevance across audiences, not to clutter the feed with unrelated ads.

Q: Question 4

What changes in Facebook algorithm does the speaker highlight? The speaker notes the algorithm has shifted to emphasize the quality of creatives and personalized user experiences, rather than simply matching ads to broad audiences. It mirrors organic social behavior by delivering content tailored to where users are in the funnel, requiring marketers to adapt targeting and creative strategy accordingly.

Q: Question 5

How should advertisers approach scaling spend on Facebook ads? The video suggests scaling aggressively with data backing increases in spend rather than slow, percentage-based increments. It provides an example where spend nearly tripled and revenue increased almost identically, illustrating that incremental ROAS can remain stable while overall growth accelerates when expanding to new customer cohorts.

Q: Question 6

What are the new features mentioned that support modern ad testing? The speaker mentions flexible ads, incremental attribution, and new creative testing features, along with Meta’s push toward generative AI, as components of a more sophisticated toolkit for testing and optimizing campaigns beyond older tactics.

Q: Question 7

What is the recommended mindset about creative testing templates? The video recommends using templates and similar creative frameworks that are varied by images, models, and contexts while maintaining a common structure. This approach aims to automate delivery to relevant audiences, enabling faster iteration without sacrificing consistency or scale.

Q: Question 8

What resources does the video offer for advertisers who want to implement these strategies? The presenter promotes a Facebook ads blueprint with modules, a large community, and live Q and A sessions. He promises in-depth breakdowns, case studies, and templates, with access to an ad creative library and free resources to help advertisers implement the modern approach.

Summary & Key Takeaways

• The video argues that volume of creatives is not as important as the quality and relevance of creatives, and that major brands use many iterations with templates to reach the right audiences.

• A key point is that the traditional learning phase is not a real barrier to scaling; instead, aggressive, data-driven spend can drive growth when paired with appropriate attribution and template-based creatives.

• The presenter advertises a comprehensive learning program and community, emphasizing advanced breakdowns, templates, and real-world case studies to teach scalable Facebook ads strategies.