How Amitabh Bachchan fell in love with Naturals? Business Case Study

Transcript

One day in the 1980s on a sunny afternoon in Juu, a mercury slowly rolled into a tiny 200 ft² ice cream shop. The man who stepped out was none other than Amitab Bachan himself, the biggest star of India. This wasn't Baskin Robbins. This wasn't Amul. This was a shop with no ads, no marketing budget, and no fancy consultants. Just fresh sithafal, man... Read More