How to write like Alex Hormozi: a writing system

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February 5, 2025
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David Perell
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How to write like Alex Hormozi: a writing system

TL;DR

The core method is to outline the book first, then build each chapter with a narrative, description, examples, and notes. Writing is split between discovery and refinement, with heavy emphasis on truthful frameworks and constant editing. Hormozi blocks long writing sessions, prioritizes memory crystallization, and uses notes to fuel future books.

Transcript

Alex rosi has written two killer business books that together have sold more than one million copies and all that obsessive writing has gotten him to 9 million followers across social media platforms and this is the first interview he's ever done that's all about the writing process one of the things that super distinguishes you is you just like go... Read More

Key Insights

  • Writing rhythm centers on uninterrupted mornings with six to eight hours of focus.
  • A strong table of contents acts as the blueprint and hardest part of the book.
  • The writing process starts with words first, then visuals and doodles are added later.
  • Each chapter follows a consistent structure with narrative, description, examples, and notes.
  • Discovery and validation are balanced, with two thirds discovery and one third capturing existing ideas.
  • The framework is built around three lenses: utility, validity, and how widely true a claim is.
  • Notes are collected from life experiences to crystallize memory and lessons.
  • Hormozi uses long term memory preservation to avoid forgetting useful insights.

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Questions & Answers

Q: How does Hormozi structure a book before writing a chapter?

He outlines the book with a table of contents first and treats that outline as the hardest part. This blueprint shapes what each chapter will cover, helping him decide the narrative arc, the key message, and the example flow. The process keeps him focused on the through line and ensures consistency across chapters.

Q: What is Hormozi’s approach to gathering material for writing?

He keeps extensive notes from life, including an Excel sheet with hundreds of stories, to prevent forgetting important experiences. He writes to crystallize memory and lessons, using notes as raw material to fuel future books. This habit allows him to draw from a deep reservoir of real-world examples.

Q: How does Hormozi balance discovery with structure during writing?

He describes two thirds discovery and one third getting the material out. While writing, he sometimes encounters conflicts between true ideas and practical tips, which drives him to find a through line and structure that can apply broadly. The discovery phase often yields new insights that refine the framework.

Q: What role do drafts and visuals play in Hormozi’s process?

Words come first, followed by rough doodles and visual frameworks. Final doodles are reserved for the end, because the order and arrangement of paragraphs can change during editing. This staged approach helps align narrative with visual elements and keeps the final product coherent.

Q: How does Hormozi view the truth and usefulness of ideas?

He differentiates between utility and validity. Some ideas are highly useful but not universally valid, while others are true in many contexts but less immediately actionable. He seeks fundamental principles that are both true and broadly applicable, breaking down models to test their limits.

Q: What triggers a breakthrough during writing for Hormozi?

Breakthroughs occur when encountering apparent conflicts between true ideas. He seeks a Nuance or through line that reconciles disparate truths, creating a framework that can apply in varied contexts. This moment of synthesis is described as exciting and central to producing meaningful content.

Q: How does Hormozi manage writing seasons and calendar impact?

He enters writing seasons known as seasons of no, where he clears his calendar to maximize five days of open time and minimize meetings. This creates long free blocks for deep work, which he highly values for the quality and depth of his writing.

Q: What motivates Hormozi to keep writing despite the effort involved?

Writing is a source of joy and learning for him. He values the process because it helps him understand business concepts deeply, crystallizes memory, and lets him produce artifacts that convey lessons. The pleasure of writing and the meaning of clarified ideas drive continued effort.

Summary & Key Takeaways

  • Hormozi outlines the book first, making the table of contents the hard part and the focal point for structure, which guides the rest of the writing process.

  • He writes in long, uninterrupted blocks, prefers words-first drafting, and then adds doodles and final visuals after the text is solid, ensuring alignment between story and message.

  • He uses notes from life and an obsession with memory to crystallize lessons, aiming for artifacts that capture lessons and insights for future books and talks.


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