Can Lahori Jeera’s strategy Beat Ambani’s Campa Cola? ₹10 War Explained : IBP Case Study
Can Lahori Jeera’s strategy Beat Ambani’s Campa Cola? ₹10 War Explained : IBP Case Study
Transcript
You entered the space at a very interesting time because now you also have MK Dirubai and Bani as your competitor. Relant Consumer Products is now relaunching the iconic 50-year-old drink which is campa less than 10 bucks at a 10 rupee price point. You managed to build a 525 cr company against global giants and deep pockets. Lahori Zera rose from a... Read More
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