Michael Margolis


23 Quotes

"1. Be a good host: Think of each research meeting as though it were a dinner party, and you are the host."
Michael Margolis
How to Build Better Rapport For Better Research Interviews
"2. Figure out the status: Quickly identify someone’s status and set your own to complement theirs"
Michael Margolis
How to Build Better Rapport For Better Research Interviews
"3. Remember the Seesaw Principle: Status isn’t fixed. You can lower someone’s status by raising your own and vice versa."
Michael Margolis
How to Build Better Rapport For Better Research Interviews
"4. Focus on the other person as much as the information you need to gather"
Michael Margolis
How to Build Better Rapport For Better Research Interviews
"5. Beware external factors that affect rapport"
Michael Margolis
How to Build Better Rapport For Better Research Interviews
"1. Get into character"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"3. Be fascinated"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"4. Be neutral and encouraging"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"5. Don’t judge or dismiss"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"6. Build an arc"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"7. Ask WWWWWH questions"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"8. Ask follow-up questions"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"9. When in doubt, clarify"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"10. Answer questions with questions"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"11. Keep it personal and concrete"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"12. Watch the time"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"13. Don’t pitch"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"14. Shut up and listen"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"15. Watch facial expressions, body language, and tone (yours and theirs)"
Michael Margolis
Get better data from user studies: 16 interviewing tips
"Step 1: Write a screener"
Michael Margolis
How to find great participants for your user study
"Step 3: Schedule and confirm testers"
Michael Margolis
How to find great participants for your user study

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