The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of

Transcript

(lighthearted music) - You know they don't tell you, "Don't lay on the bed." You're supposed to lay on the bed. - [Narrator] If you've ever visited an Ikea, you've likely encountered their store's endlessly winding floor plan. This layout can be confusing, but that is by design. Ikea may be the biggest furniture retailer on the planet but it's cert... Read More