How to Scale Meta Ads to 100K Per Day?

TL;DR

The video outlines a step by step scaling process called EAM scaling, showing how to push ad spend toward 100K per day while maintaining KPI targets. It explains scaling protocol, when to scale, and how to use 24 hour budget increases, with emphasis on click based data for incremental gains.

Transcript

If you have ever scaled your Facebook ads and then watched your rorowaz tank as soon as you push that budget up and then as a result you have to scale back down and you continue to bash your head against the wall trying to figure out how can I actually scale meta without it completely tanking on me. Well, in this week's video, I'm going to show you... Read More

Key Insights

• Scaling is triggered after 48 to 72 hours of consistent performance above target KPI.
• Scaling protocol allows daily budget increases once a stable trend is established.
• The majority of purchases should be clickbased to justify scaling and avoid inflated metrics.
• A 20 percent budget increase is a common step when scaling, depending on overall spend level.
• At very high budgets, smaller percentage increases are recommended to reduce risk.
• New winning ads or offers can justify scaling even if not in scaling protocol, after careful check.
• If more than 60 percent of purchases are not clickbased, scaling should be paused and data reevaluated.
• Adjustments to 7 day click based data can help maintain accuracy when assessing performance.
• More videos from this channel:
  • How to Turn Customer Research Into Meta Ads
  • How did a 19-year-old build a 90K/day Shopify brand?
• More from this channel: Spencer Pawliw

Questions & Answers

Q: What is the first step to scaling according to the video

The first step to scaling is to check whether the campaign is hitting the target KPI and whether the entire ad account is meeting that KPI. If the performance is not above target KPI, you wait and reassess after additional time, then you review if there is a reason to scale such as a new winning ad or offer.

Q: When should you enter scaling protocol

You enter scaling protocol after there have been 2 to 3 days of consistent performance above your target KPI. This means you can start scaling the ad account every 24 hours, provided you are not running a limited time promo campaign that has a hard end date.

Q: How should you measure data quality before scaling

Data quality should be checked by ensuring most purchases are clickbased rather than view through. The video explains comparing attribution settings to look at 7 day clickbased data and ensuring that a high percentage of purchases come from clickbased interactions before increasing budget.

Q: What is the general budget increase when scaling

When scaling, the general guideline is to increase the budget by 20 percent if you are not at very large spend levels. This applies to most brands and helps maintain control. For very large budgets, the increase may be reduced to 15 percent, 10 percent, or 5 percent depending on risk and performance.

Q: What should you do if you overscale and KPI drops

If overscaling causes KPI to drop, you should scale down and reassess. The process includes returning to the earlier scaling level or reducing spend, then waiting to see if performance recovers. The goal is to maintain target KPI while gradually adjusting budgets.

Q: How does a new winning ad affect scaling decisions

A new winning ad or offer can create dramatically better performance, sometimes justifying scaling even if not in scaling protocol. However, it is advised to wait 36 to 48 hours to confirm the trend before scaling, so decisions are based on sustained improvements rather than a single spike.

Q: What is the role of promo campaigns in scaling protocol

Promo campaigns with hard end dates, such as Fourth of July or Black Friday, allow you to scale without waiting for the usual 48 to 72 hour period. In such cases, scaling protocols can be applied earlier to take advantage of the short term uplift while tracking performance.

Q: How should you handle data when not using 7 day click data

If not using 7 day click data, you should consider switching to it or evaluating whether a mix of attribution settings is providing a true signal. The video emphasizes that authentic incremental impact should be measured by clickbased data rather than view through attributions to justify scaling.

Summary & Key Takeaways

• The video explains that scaling should be done only after consistent KPI performance and that scaling protocol can be activated after 48 to 72 hours of results above target KPI.

• It shows how to verify clickbased data to ensure quality of performance and describes 20 percent budget increases as a general rule, with adjustments for very large budgets.

• It includes examples of when to accelerate scaling, such as new winning ads or offers, and warns against overscaling by not overreacting to a single day of results.