How to replace a video editor with AI for ads

TL;DR

AirPost offers an AI driven workflow that acts as a creative strategist and video editor for brands. It uses real content from actors, client footage, and a proprietary AI library to generate new ads from existing material, often reducing production time and cost while delivering multiple clips weekly. It is not a CMO replacement, but a specialized enterprise tool.

Transcript

This AI creative company is insane. So, as you're watching this video, I want you to ask yourself a question. As a head of growth, would you rather spend 8K on a creative strategist and a video editor at minimum or an AI solution that claims to do both? Let me know in the comments when you have your answer. So, a few months ago, a new AI creative c... Read More

Key Insights

• AirPost uses real content with real actors, not synthetic footage.
• The AI system acts as the cook, assembling ads from a structured set of footage and prompts.
• Hyper production is a process that optimizes shooting days and talent to reduce costs.
• Brands can upload their own content and AirPost also uses their own 300K clip library.
• AI generates net new ads weekly by combining client footage, brand assets, and AI footage.
• The service is not a CMO replacement but a creative strategist and video editor for brands.
• There is a shift from shooting new content to repurposing existing assets with AI to create new angles.
• AirPost is currently enterprise level and may not be suitable or affordable for all brands.
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Questions & Answers

Q: A real search query question about the video (e.g. 'How to...', 'What is...', 'Why does...', 'When should...'). Question 1

AirPost positions itself as a tool that replaces certain routine tasks of a video editor and creative strategist rather than replacing high level roles entirely. It leverages real footage and AI to create new ads from existing assets, which can save time and money while expanding the number of concepts brands can test. This approach is designed for brands with substantial ad needs seeking scalable production.

Q: Question 2

The platform uses three baskets of footage: client provided footage, the AirPost proprietary database of over 300K clips, and AI generated footage from their tools. By combining these sources, AirPost can assemble ads from a rich pool of content, enabling rapid iteration and testing of multiple concepts without reshooting everything.

Q: Question 3

Hyper production is described as an optimized assembly line for ad creation, enabling the company to shoot 20 to 30 video shots efficiently across multiple brands and scenes. This system optimizes days, weather, and talent to minimize costs while maximizing the variety of backdrops and angles available for AI processing.

Q: Question 4

The Freelancer or in house teams might face long lead times when hiring a creative strategist and video editor. AirPost provides a functionally similar capability by using AI to generate new ads from existing assets, which reduces the need to hire additional staff for every new campaign while maintaining control over brand direction.

Q: Question 5

AirPost is not suitable for everyone or every budget, and the presenter notes it is not cheap. For brands with heavy demand for new ads and efficiency gains, spending around enterprise level budgets can yield strong ROI due to lower CPA and faster production cycles, but smaller brands may find it less accessible.

Q: Question 6

The system can accept feedback from brand teams during creation, allowing humans to steer the AI toward preferred angles and messaging. This collaborative loop helps ensure the generated ads align closely with brand strategy while leveraging AI to explore angles that teams might not have considered.

Q: Question 7

Results from tests on a real brand showed promising performance, including aCPA around $35 in one case and other campaigns with strong CPAs. While individual results vary, the showcased examples illustrate how AI assisted creatives can produce efficient, well performing ads by leveraging existing assets and AI generated variations.

Q: Question 8

The speaker notes a cautious view of AI in the industry, recognizing that AI can replace certain workflows but not all creative functions. The emphasis is on using AI to augment existing teams, improve efficiency, and unlock new concepts, while understanding that AI is not a universal substitute for human talent.

Summary & Key Takeaways

• AirPost combines real footage with AI to automate ad creation from existing content, enabling rapid generation of new concepts.

• The platform emphasizes real actors and studio production, not AI only lip sync, to maintain authenticity in ads.

• Enterprise level pricing exists, focusing on efficiency and scale for brands with large ad needs.