The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon

The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
Transcript
We collected two and a half million sales calls and studied them with a  machine learning platform at scale. The big insight is that you're losing most of your sales deals, not to competition, but to indecision.  And that indecision stems from their fear of failure. Dialing up the FOMO backfires 87% of the time. They're not afraid of missing ... Read More
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