The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon

Transcript

We collected two and a half million  sales calls and studied them with a   machine learning platform at scale. The big insight is that you're losing most of your sales deals, not to  competition, but to indecision.   And that indecision stems from their fear of  failure. Dialing up the FOMO backfires 87% of the time. They're not afraid of missing  ... Read More