Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks | Summary and Q&A

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June 1, 2023
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Lenny's Podcast
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Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks

TL;DR

Nancy Duarte, author and CEO of Duarte Incorporated, shares her expertise on creating impactful presentations that engage and persuade audiences.

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Questions & Answers

Q: How does Nancy Duarte suggest making the audience the hero in a presentation?

According to Nancy Duarte, making the audience the hero in a presentation involves approaching it with empathy and understanding their challenges and needs. Presenters should focus on helping the audience get unstuck and achieve their desired outcomes.

Q: What is the three-act story structure suggested by Nancy Duarte?

The three-act story structure includes the elements of what is, what could be, and the new bliss. This structure involves creating tension by highlighting the current situation or problem (what is), presenting a contrasting future state or potential solution (what could be), and ultimately offering a resolution or desired outcome (new bliss).

Q: How does Nancy Duarte recommend ensuring that the audience can see and understand the message of a presentation?

Nancy Duarte advises presenters to use visual tools, such as slides or diagrams, to support their message. It is important to make each slide or visual element focused on conveying a single point. Additionally, presenters should consider the preferences and communication style of their audience, adapting the content and format accordingly.

Q: How does Nancy Duarte address nerves and stage fright in presentations?

Nancy Duarte suggests that nervousness can be a sign of deep thoughtfulness and meaningful content. She encourages presenters to embrace their nerves and use them as fuel to deliver a powerful presentation. Additionally, preparation, practice, and focusing on the audience's needs can help alleviate anxiety and increase confidence.

Summary & Key Takeaways

  • Nancy Duarte emphasizes the importance of making the audience the hero of your presentation and approaching it with empathy.

  • She provides a three-act story structure—what is, what could be, and the new bliss—that creates tension and resolution in your presentation.

  • Nancy advises presenters to ensure that their audience can see and understand their message by using visual tools, clear slides, and effective communication techniques.

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