Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition

Transcript

when you have teams naturally break up the world into different finnal stages or different points in the journey it gets very seductive to look at my part of the funnel and what's my conversion rate through that part of the funnel right and then the team starts to optimize for that conversion rate as their Northstar but in practice it's actually al... Read More