How this UGLY Doll "Labubu" Prints $1.6 Billion: HYPE Marketing Explained | Business Case Study

Transcript

The itsybitsy spider went up. Hi everybody. Look at this doll. This ugly, creepy looking doll from China is being sold on the black market for $150,000 or 1.2 cr rupees. This is a Labu doll. A humansized Laboo figure has just sold for $150,000 US. Chinese retailer Popmark drops a new Laboo designer toy. We're just 15 minutes after the mall opened, ... Read More