Think School's Youtube STRATEGY to go from 0 to 1 Million subscribers | Think School Case Study

TL;DR

Things School aims to disrupt the Indian education system, providing valuable business education through YouTube and courses, with plans for podcasts, geopolitics, and entrepreneurship.

Transcript

foreign sometimes i make this live  thing harder than it needs to be not that yet true [ __ ] so why do i  worry about what i can see i was raising sometimes i make this thing  harder than it needs to be tomorrow's gonna be okay that's all we got one it's so hard to stay up and don't hide away  behind the same old mask but tonight i got the   cool ... Read More

Key Insights

• 🏫 The Indian education system is criticized for its focus on memorization and lack of practical skills. Things School aims to provide valuable business education that appeals to both business graduates and students without commerce backgrounds.
• 📚 Things School offers courses on communication, LinkedIn, and resume mastery. They plan to expand their course offerings to include entrepreneurship and storytelling.
• 🎥 Things School initially started on Instagram before transitioning to YouTube. Their channel gained significant traction with high-quality content, and their strategy involves posting a collection of videos to retain and engage viewers.
• 🧑 The founders of Things School, Ganesh Prasad and Paris Kudhari, met in school and decided to start a business together. They complimented each other's skills and shared a strong bond of trust and friendship.
• 💡 The success of Things School is attributed to delivering value and building a loyal audience. Subscribers appreciated the content and recommended it to others, contributing to the channel's growth.
• 📅 Things School's future goals include expanding to other platforms such as podcasts and a Hindi channel. They also aim to achieve production quality comparable to Vox Media, known for world-class content creation.
• 🌍 Things School intends to teach entrepreneurship by providing hands-on exercises, delve into geopolitics to help reframe perspectives on government excellence, and present podcasts featuring insights from CEOs across various industries.
• 🎯 Advice for future creators includes focusing on delivering value, conducting market research to find a unique niche, balancing timely and timeless content, and not obsessing over high-tech setups. Content quality and intent are crucial for long-term success.

Questions & Answers

Q: How does Things School plan to disrupt the Indian education system?

Things School aims to tackle the flaws in the Indian education system by teaching valuable business skills that traditional schools and colleges often neglect. Through their YouTube channel, courses, and upcoming ventures in podcasting and geopolitics, they aim to provide a high standard of education accessible to all.

Q: How did the founders of Things School meet and what made them start a business together?

The founders of Things School met in school, with the senior founder recognizing the potential in the junior as a good public speaker. They shared complementary skills, with one excelling at business and the other at public speaking, which led them to start a business together. Their strong friendship and trust were the foundation for their partnership.

Q: How did Things School transition from struggling with rent to hitting 1 million subscribers?

Things School started as a physical school, facing challenges in attracting students and paying rent. They then shifted their focus to social media, initially starting with Instagram and later realizing the potential of YouTube. By consistently posting high-quality content and building a loyal subscriber base, their channel gained traction, with their "Cred" video acting as a turning point in their growth. The support and engagement of subscribers helped their channel reach 1 million subscribers in just 11 months.

Q: What are the future goals of Things School?

The short-term goals of Things School include laying the foundations for a podcast, starting a Hindi channel, and achieving production quality standards similar to Vox Media. Their long-term goals include providing entrepreneurship exercises, exploring geopolitics, and creating a podcast featuring insights from top CEOs across various industries. They aim to build a comprehensive business education platform to empower future entrepreneurs.

Summary & Key Takeaways

• Things School is an education startup that intends to challenge the flaws in the Indian education system by teaching skills that traditional schools and colleges don't.

• They provide business education through their YouTube channel and courses, making the content accessible to a wide range of learners.

• The founders started with humble beginnings, struggling to pay rent and teaching workshops, but their consistency and value-driven content led to a rapid growth in subscribers.