How to give first to earn more money and clients

TL;DR

Giving to help others first builds value and trust, which leads to higher earnings and better client relationships. Start by defining the client’s baseline, set realistic goals, and communicate clearly that you want to help. The longer you give before asking for something, the stronger the reciprocity effect becomes.

Transcript

why one should make more money you're asking how to make more money so the elephant in the room that's why there's an elephant foot like we got to learn how to make money so the first principle is instead of looking for what you can get in life start thinking about what you can give your ability to make money is 100 dependent on your ability to giv... Read More

Key Insights

• Giving first builds value and trust, which increases future opportunities.
• Success is defined by the other person’s goals and progress, not your own output alone.
• Measure the current baseline with clients and set realistic goals to avoid overpromising.
• Clear communication to confirm what you will do prevents misalignment and frustration.
• Reciprocity drives long term relationships; helpful acts tend to return as opportunities.
• Avoid transactional pitches; focus on sustained value and permission marketing rather than one-off deals.
• Marketing, when generous, creates a cycle of goodwill and voluntary engagement from an audience.
• The two Bs concept emphasizes building progress metrics before applying solutions to a client’s problem.
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Questions & Answers

Q: How can I start giving before asking for anything in return?

Begin by offering something of value without an immediate request for payment or commitment. Focus on understanding the other person’s goals, measure their current baseline, and propose actions that clearly help them move toward their stated targets. This approach builds trust and sets the stage for deeper collaboration where future requests feel natural and welcome.

Q: What does it mean to define success through the eyes of the other person?

It means asking what the client or partner wants to achieve and what success looks like from their perspective. You then establish measurable baselines for today and set realistic milestones. By aligning your efforts with their goals, you ensure your actions are perceived as genuinely helpful rather than intrusive.

Q: Why is measuring baseline important in working with clients?

Measuring baseline clarifies where the client stands now and helps set realistic, achievable goals. It prevents overpromising and helps create a clear roadmap. This data-driven start makes progress trackable and demonstrates commitment to meaningful outcomes rather than vague promises.

Q: How does reciprocity influence long-term relationships?

Reciprocity suggests that generous, ongoing help often returns more value over time than a single transaction. By continually giving before asking, you foster goodwill that leads to future opportunities, referrals, and trust, creating a durable foundation for collaboration and business growth.

Q: What role does clear communication play in getting help?

Clear communication prevents misinterpretation and ensures both sides agree on what will be done. Saying, I would love to help but I need more information signals respect for the other person’s needs and timelines, increasing the likelihood that your assistance is perceived as genuinely helpful.

Q: What is the two Bs concept mentioned in the talk?

The two Bs refer to defining Baseline and Benchmarks. Start by measuring the current situation, then set realistic goals for improvement. This structure helps clients see progress, keeps projects grounded, and guides discussions about next steps and required resources.

Q: How should you approach marketing as a generous act?

Treat marketing as helping others get what they want, not selling them something. Create value at scale with content, products, and experiences that educate and assist. When people voluntarily engage, you build permission-based relationships that are more sustainable and less pushy than traditional advertising.

Q: What is the practical takeaway for building client relationships long term?

Build a relationship by giving more than you ask for, starting with clear goals and measurable progress. Maintain ongoing generosity, document outcomes, and gradually offer deeper services as trust grows. This approach cultivates loyalty, generates referrals, and strengthens your reputation as a helpful partner.

Summary & Key Takeaways

• A practical mindset shift is to prioritize what you can give over what you can get, which aligns with the idea that success comes from helping others achieve their goals.

• Define the starting point with clients by measuring current metrics and setting reachable targets before proposing new work or fees.

• A long term approach to marketing and relationship building focuses on generosity and value, not quick sales, to cultivate lasting engagement and referrals.