How to add local marketing services to HighLevel offers

TL;DR

Page is Merchynts local marketing platform that acts as a premium upsell on top of HighLevel. Agencies can offer local SEO, social, YouTube, and more through white labeled branding, using Page to charge a higher monthly fee while the agency handles client relationships. The program includes education, playbooks, and a sales focus on high ticket clients.

Transcript

Hey folks, welcome, welcome, welcome. We, as you know, LevelUp Conference is right around the corner and uh one of the things that I wanted to do was bring a lot of spotlight to our exhibitors. Today, I have a very special guest, Mr. Justin Silverman of the Merchant Company. and uh they've been around the block for quite some time and I know a ton ... Read More

Key Insights

• Page is Merchynts core solution for agencies to upsell local marketing within HighLevel.
• White labeling lets agencies present the platform under their own brand and communications.
• The agency partner program includes weekly webinars and AI sales tools to boost cold calling effectiveness.
• Most successful partners are aggressive cold callers who use lead magnets and covert onboarding.
• Pricing commonly falls in the 300 to 800 per month range, with some charging higher or lower based on client type.
• Target verticals include home service providers like roofers and plumbers, plus higher value niches like med spas and dental practices.
• LevelUp and HighLevel community events are opportunities to meet customers and strengthen onboarding.
• The platform initially focused on Google Business Profile optimization, evolving into a full local marketing manager.

Questions & Answers

Q: What is Paige and how does it relate to HighLevel for agencies?

Paige is Merchynts local marketing platform that sits as a premium upsell on top of HighLevel. It covers Google business profile management, social channels, YouTube, and SEO tasks for local clients. Agencies use Paige to offer a white labeled, turnkey solution that expands revenue without requiring the agency to perform all the work themselves.

Q: How does white labeling work in the Paige platform?

White labeling hides Merchynt from client sight. Agencies deploy Paige on their own domain with their color scheme and logo, and all client communications come from the agencies inbox. This setup allows agencies to maintain full client relationships while outsourcing the backend to Merchynt.

Q: What is the typical price range for Paige when resold by agencies?

The typical resale range for Paige sits around 300 to 800 per month, with the average near 500. Some agencies price as low as 197 to attract clients, but that can limit growth and resources, while others charge 1200 or 1500 per month depending on client type and value delivered.

Q: Which client types are most suitable for Paige according to the interview?

Home service providers like roofers, electricians, and plumbers are the core customers due to volume and repeatable needs. Med spas and dental practices are also attractive high ticket targets because they can justify higher monthly retainers, leading to more sustainable margins.

Q: What resources does Merchynt provide to new agencies?

Merchynt offers an agency partner program with education, weekly webinars, welcome materials, and sales playbooks. They also provide an AI sales manager to improve cold calling, lead magnets that are white labeled, and tools to help agencies sound like local SEO experts quickly.

Q: What is the main benefit of Paige for an agency selling to clients?

Paige provides a local marketing suite that covers Google profiles, social channels, YouTube, and SEO, giving a comprehensive package that can be upsold as a premium service. The benefit is a scalable, manageable solution that agencies can deploy with reduced ongoing workload while maintaining client value.

Q: How does Merchynt support onboarding and client questions?

Merchynts approach includes best practices for onboarding and handling difficult client questions, even for agencies without strong local SEO expertise. They supply templates, guidance, and strategy to help agencies project expertise and land the premium price point confidently.

Q: Why is Level Up considered valuable for Merchynt and its customers?

Level Up offers a chance to meet over a thousand agencies and their clients, providing real world feedback and networking opportunities. Merchynt sees this as validation that their partner program supports scalable growth, and a way to energize the community by sharing practical results and experiences.

Summary & Key Takeaways

• Page is Merchynts main product, a local marketing platform designed to be the premium upsell within HighLevel powered by agency collaboration and white labeling.

• The agency partner program provides tools, education, and playbooks to help agencies launch a high ticket local marketing offer and improve sales efficacy.

• Pricing guidance shows typical resell ranges around 300 to 800 per month, with variations based on client type and perceived value, guiding agencies to avoid underpricing.