How to scale Facebook ads in 2025 post Andromeda?

TL;DR

Increase daily budgets by 20 percent on winning campaigns and test new creatives with distinct hooks. Focus on big swings and fresh concepts rather than endless micro tweaks, because the winning creative is the main driver of growth. Structure campaigns with CBO per product category and country and monitor CPA to decide pacing.

Transcript

A lot of people have been asking me, "How do you scale Facebook ads?" Post Andromeda. You know, they think that everything's just completely changed and none of the old stuff works anymore. So, long story short, I'm just an agency owner that's literally showing you guys, hey, here's what's working for us. It may be open to new things down the line,... Read More

Key Insights

• A winning campaign structure uses one CBO per product category and per country to drive scale.
• Three creatives per concept with different visual hooks accelerates discovery of effective ads.
• Budget increases are triggered only after hitting target CPA to maintain profitability.
• Big swings in creative testing beat small tweaks and yield new winners faster.
• Avoid reusing the same video without changing the hook, to prevent stagnation.
• Understanding the target audience deeply improves ad messaging and reduces wasted spend.
• Differentiation from competitors is essential; replicate ideas but make them more extreme or unique.
• Launch new ad sets whenever a new concept is ready to scale quickly.
• More videos from this channel:
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  • How to Write Facebook Ad Copy That Converts
• More from this channel: Nick Theriot

Questions & Answers

Q: What is the recommended basic scaling approach for 2025 post Andromeda?

The recommended approach is to run one campaign budget optimization, or CBO, per product category and country, and to scale by increasing daily budgets only when the target CPA is hit. If the target CPA is not met, hold budget and wait for a better winning creative. This keeps profitability while expanding spend as performance stabilizes.

Q: How should you structure creative testing to avoid stagnation?

Creative testing should focus on big swings rather than repetitive micro tweaks. Test new concepts with three creatives each that use different visual hooks. Avoid copying competitors word for word and push to create more extreme or novel executions. The goal is to discover new winning ads rather than repeatedly iterating the same successful one.

Q: Why are winning creatives more important than simply increasing budget?

Winning creatives determine whether increased spend translates to scalable revenue. Without new, compelling creative, higher budgets amplify weak performance and waste spend. By prioritizing strong, signal-rich creatives and testing them with fresh hooks, you identify ads that sustain growth while maintaining acceptable costs.

Q: What is a practical rule for budget pacing when CPA targets are met?

If the CPA target is met, you should increase the daily budget by about 20 percent to push for more scale while monitoring performance. If the CPA target is not met, hold the budget steady and focus on discovering a new winning creative before increasing spend again.

Q: How should you handle competing ads in Andromeda, according to the video?

Do not replicate competitor ads exactly; draw inspiration but make your own version that is distinct and more extreme or relevant to a different submarket. The idea is to differentiate while still capturing the insights that made the competitor successful, ensuring your creatives stand out in a crowded feed.

Q: What role does audience understanding play in ad performance?

Understanding the target audience is crucial for resonant messaging and efficient bidding. If you market to a demographic like postmenopause women, you must tailor copy and creative to reflect their beliefs, needs, and behaviors. Misaligned messaging increases CPM and decreases conversions, undermining scaling efforts.

Q: What is the proposed approach to submarket targeting?

Expand reach by targeting submarkets that are adjacent or distinct from the mainstream audience. For example, if gym goers are saturated, consider Pilates enthusiasts or other related groups. This broadens the pool of potential buyers and helps identify new winners that scale with careful creative differentiation.

Q: What is the overall takeaway for maintaining margins while scaling?

Maintain margins by aligning creative testing with profitability metrics, using target CPA as the gating signal for budget increases, and testing sustainable, differentiated creatives rather than relying on repeated micro adjustments. Structure campaigns thoughtfully, iterate with purpose, and only scale on proven, profitable ads.

Summary & Key Takeaways

• This video explains a practical framework for scaling Facebook ads in 2025 after Andromeda, emphasizing the importance of creative quality and deliberate budget pacing. It demonstrates how to set up campaigns, test concepts, and react to performance signals to sustain growth while protecting margins.

• The speaker argues that winning creatives drive scale more than budget increases alone, and suggests testing with three creatives per concept to rapidly identify effective hooks. He also discusses market expansion through submarket targeting and differentiated messaging.

• The content provides actionable steps for campaign structure, creative testing strategy, and bid management tools to stabilize CPA while increasing ad spend, including how to interpret learning phases and convert insights into scalable performance.