How to Make Viral AI Commercials with Google Veo 3

TL;DR

Viral AI commercials come from pairing technical execution with a storytelling twist: set up a familiar format, then subvert it unexpectedly. Filmmaker PJ Accetturo used Google Veo 3 and ChatGPT to script and generate a pharmaceutical ad parody about a pill that delivers puppies, which racked up millions of views. The skill that matters most is making content people actually want to watch and share.

Transcript

everyone's talking about Google V3 but I don't think enough people are showing you how to make money with V3 so I brought on PJ who's going viral every every few weeks some of his AI films that he's posting on X some of them have like a 100,000 likes it's absolutely crazy he's figured out exactly how to do it and he reveals his prompts his process ... Read More

Key Insights

• Google Veo 3 lets creators generate cinematic video clips without deep technical skill, and modern LLMs make achieving polished, cinematic results easy, shifting the hard part from production to ideation and storytelling.
• The viral formula combines technical execution with subversion: you establish a recognizable norm, such as a standard pharmaceutical commercial, then unexpectedly break it, creating an emotional roller coaster that makes viewers ask 'is this a joke or real?'
• Distribution matters more than production quality, because content is already abundant and generative AI will make it 10x to 100x more so, meaning the ability to make people watch and share a video is more valuable than the ability to make it.
• The process starts with a hook or kernel of an idea that feels unexpected and uniquely interesting to the creator, because purely cinematic content with no soul becomes commoditized as production companies get devalued.
• ChatGPT drives the scripting: PJ gives generalized instructions, lets it produce cliche output, then tears it apart and keeps the best lines as a starting point rather than accepting the first draft.
• Beginners can ask ChatGPT itself for viral twists, prompting it to generate five or ten satirical SNL-style variations on a concept, since it will pitch crazy ideas the creator can then edit.
• Riches are in the niches: applying these frameworks to a weird, specific interest you uniquely care about lets you serve small communities that also enjoy that content, which is more effective than chasing broad appeal.
• The pharmaceutical ad evolved through collaborative ideation, starting as a placebo pill that ships a dog, then reframed by a friend as a pill that secretes pheromones attracting puppies as a fake scientific breakthrough.

Questions & Answers

Q: How do you make viral videos with Google Veo 3?

You combine technical execution with viral storytelling by setting up a familiar norm and then subverting it unexpectedly. PJ starts with a hook or kernel of an idea that feels unexpected, uses ChatGPT to generate and refine a script, then feeds prompts into Veo 3 to create the video clips. The key is not just making something technically impressive but creating content people want to watch fully and share with friends, because distribution matters more than production quality.

Q: What made PJ's pharmaceutical commercial go viral?

It went viral because it looked like a real, familiar pharmaceutical commercial at first, then took an emotional roller coaster departure that left viewers wondering if it was a joke, an AI creation, or real. The ad parodies a depression drug that actually secretes a pheromone attracting puppies delivered to your door, blending SNL-style satire with genuine feeling. The subversion of a recognized format, combined with humor and surprise, is what drove engagement and shares.

Q: Can the average person make viral AI videos without being technical?

Yes, PJ says you do not have to be highly technical anymore because LLMs make cinematic results easy to achieve. What helps most is having structures and frameworks around something you are already uniquely interested in. There are countless niches and small communities that want this kind of content, so the average person willing to put in the work can succeed by applying these processes to their own weird niche using Veo 3 and generative AI.

Q: How do you use ChatGPT to write a viral video script?

PJ gives ChatGPT generalized instructions to begin with, lets it produce something super cliche, then tears it apart and keeps the best lines as a starting point. For the pharmaceutical ad he asked for four scripts following the standard 20-second prescription commercial structure, with a play on words including 'pup' in the name. He requests multiple versions, extracts the strongest lines, and iterates rather than accepting the first draft.

Q: How can beginners come up with viral ideas using ChatGPT?

Beginners can ask ChatGPT to generate the twist itself. PJ suggests prompting it with something like: you want to do a pharma commercial with a satirical SNL-style twist that makes it funny and could be viral, give me ten ideas. ChatGPT will pitch crazy ideas you can then edit and refine. This is described as the viral formula for beginners, since you provide the type of content and let the model brainstorm the unexpected angle.

Q: Why does distribution matter more than video production quality?

PJ argues content is already abundant and generative AI will make it 10x to 100x more so, creating a deluge of content daily. Because of this, it is not just about your ability to technically make something impressive, but your ability to understand why people would want to watch the whole thing and share it. That skill is more important to discuss than technical video-building, since if no one sees your videos, the technology behind them does not matter.

Q: What is the risk of making only cinematic AI content?

PJ warns that purely cinematic content with no soul becomes a race to the bottom. He calls generic polished work 'cinematic blase garbage' that looks good but has no real soul, and he believes all production companies will be commoditized at some level if they only make that kind of content. This is why he emphasizes starting with a unique hook or unexpected idea that hooks the creator, rather than defaulting to standard, soulless production value.

Q: How did PJ develop the idea for the puppy pharmaceutical ad?

A friend reached out asking how much a pharmaceutical commercial would cost, so PJ ran an experiment to see what Veo 3 could do. He got bored halfway through making a standard version, so he went left field: first imagining a placebo pill that ships you a dog three days later. Another friend suggested reframing it as a pill that secretes pheromones attracting puppies, presented as a real scientific breakthrough where the puppies' origin is a mystery, and the concept rolled from there.

Summary & Key Takeaways

• PJ Accetturo joins the podcast to show how he consistently goes viral using Google Veo 3, breaking down his pharmaceutical commercial parody that reached millions of views. He argues too few people teach how to actually make money with Veo 3 rather than just showing impressive but impractical ads.

• The core viral technique is setting up a familiar norm, like a standard 20-second drug commercial about battling depression, then subverting it: the pill secretes a pheromone that attracts puppies, delivered in three to five business days, mixing satire with genuine emotion so viewers cannot tell if it is real.

• The workflow uses ChatGPT to generate and refine scripts and Veo 3 prompts, edited in tools like Final Cut Pro. PJ emphasizes that entertaining, shareable content matters more than technical polish, and he outlines ten ways to monetize AI video skills by finding your niche.