How Taco Bell’s CEO Keeps Gen Z Obsessed | WSJ

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September 5, 2025
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The Wall Street Journal
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How Taco Bell’s CEO Keeps Gen Z Obsessed | WSJ

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  • They are spending on brands they care about, and Taco Bell is a brand they care about. - [Reporter] Fast food restaurants have been struggling. Sales have slowed over the last year as people pull back on spending, but Taco Bell has kept customers coming. Its recipe for success? - For us, it's how do we continue to really make the co love us? - [B... Read More

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