How Sephora Revolutionized Makeup Consumption | WSJ The Economics Of
How Sephora Revolutionized Makeup Consumption | WSJ The Economics Of
Transcript
(upbeat music) - There really is a before and after Sephora, when it comes to the makeup industry. - [Narrator] Until about 20 years ago, this is how most Americans shopped for luxury makeup. A sales representative of the brand would stand behind the makeup counter and help customers make a purchase. - That completely changed with Sephora. Now it's... Read More
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