How Sephora Revolutionized Makeup Consumption | WSJ The Economics Of

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January 3, 2022
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The Wall Street Journal
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How Sephora Revolutionized Makeup Consumption | WSJ The Economics Of

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(upbeat music) - There really is a before and after Sephora, when it comes to the makeup industry. - [Narrator] Until about 20 years ago, this is how most Americans shopped for luxury makeup. A sales representative of the brand would stand behind the makeup counter and help customers make a purchase. - That completely changed with Sephora. Now it's... Read More

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