Turn 1 Video Into 20 - YouTube Repurposing Strategy

TL;DR

To increase YouTube output, bundle similar editing orders, improve the film-to-edit ratio, and request vertical highlights during the main edit. Owen Video recommends planning with his five-point Great Video Formula so 10 minutes of filming can produce a seven-minute finished video; one request containing two long videos plus music and no-music highlight versions can yield six deliverables. Read on for the complete editor-management workflow.

Transcript

video editing is probably the biggest bottleneck for any youtube channel creator and while i always recommend that you should hire an editor simply hiring an editor doesn't guarantee that you'll get enough videos finished to provide a return on your investment truly you need to manage your video editor in such a way that you can get 20 videos a wee... Read More

Key Insights

• 🎮 Efficiently managing a video editor is essential for maximizing video output and channel growth.
• 🎮 Planning videos in advance using the great video formula saves time during editing.
• 🎮 Bundling video editing requests and submitting similar videos together optimize the editor's workflow.
• 📋 Repurposing highlight clips within the editing process creates additional content for various platforms.
• 🤗 Open communication and creating video editing guides enhance productivity and foster a positive working relationship with your editor.
• 🎮 Shooting vertical videos for platforms like Instagram Reels and YouTube Shorts further increases video output.
• 🥺 Effective management and communication can lead to higher editor satisfaction and better work quality.

Questions & Answers

Q: How can you maximize video output when working with a video editor?

Plan videos in advance, bundle two similar videos into each editing request, and request repurposed highlights during the main edit. Owen Video says this management approach can help an editor produce as many as 20 videos per week.

Q: Why should you bundle video editing orders together?

Bundling forces the on-camera talent to plan videos more carefully and gives the editor multiple pieces to complete efficiently. If you are paying for 20 minutes of finished video, the speaker recommends submitting two videos at a time instead of requesting only one seven- or 10-minute video.

Q: What is a good film-to-edit ratio for YouTube videos?

The speaker describes filming for 10 minutes and receiving a seven-minute finished video as a good film-to-edit ratio. By contrast, sending 40 minutes of footage for one seven-minute video wastes the creator’s filming time and requires the editor to review unnecessary material.

Q: How does the five-point Great Video Formula help the editing process?

The five-point Great Video Formula helps creators plan each video before filming. According to the transcript, this preparation reduces flubs and excess footage, allowing the editor to spend less time searching through recordings.

Q: What kinds of videos should be submitted together for editing?

Submit videos that are similar in form and function, such as two pieces filmed with the same five-part process in the same studio. The speaker advises against pairing studio footage with a substantially different beach shoot because the editor cannot move through two dissimilar projects as quickly.

Q: How can highlight clips increase video output?

Ask the editor to identify a 45-second highlight from each long video while completing the main edit and export it vertically. This avoids sending the finished video back later for another highlight pass and gives you additional short-form content.

Q: How can two videos become six deliverables in one editing request?

Submit two long videos and request one vertical highlight from each. Then ask for each highlight in two versions, one with music and one without music, creating two long videos and four short versions, or six deliverables total.

Q: How should you communicate a new repurposing workflow to your editor?

Have an open conversation explaining that the goal is to spend less time editing while producing more videos. The speaker’s team also creates visual video-editing guides with instructions so editors can clearly see what each request requires.

Summary & Key Takeaways

• Hiring a video editor is not enough; efficient management is crucial to ensure a high video output.

• Bundle video editing orders together to plan and submit multiple videos at once, optimizing the film to edit ratio.

• Repurpose highlight clips from each video request, doubling the output, and creating content for different platforms.