How To Charge for Brand Deals on small to medium YouTube Channels | Summary and Q&A

TL;DR

Learn how to effectively charge for brand deals as a growing YouTuber, ensuring you are compensated appropriately for your time and skills.

Key Insights

• ⌛ Charging for the cost of video production ensures you are compensated for your time and effort.
• 😘 Charging based on views can be an option for larger channels, but may result in lower pay.
• 🪜 Charging what you believe you are worth and adding value through additional perks can be the most profitable approach.
• 👨‍🔬 Researching industry standards and consulting online resources can provide guidance on pricing.
• ✋ Being confident in your talent, skills, and equipment will help justify higher charges.
• 🧚 It is essential to understand the value you bring as a YouTuber and translate that into fair compensation.
• 🤑 Focusing on making money rather than seeking fame is crucial for building a successful YouTube career.

Transcript

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Questions & Answers

Q: Should I charge for the cost of video production as a YouTuber with under 1,000 subscribers?

Yes, it is recommended to charge for the cost of video production to ensure you are compensated fairly for your time and effort. It is important not to undervalue your work.

Q: How can I determine the price to charge for a brand deal?

Consider factors such as your current subscriber count, production costs, and the value you bring to the brand. It is also helpful to research industry standards and online resources for guidance.

Q: Is it advisable to charge based on the number of views my videos receive?

While this may be an option for larger channels, it can result in lower pay. Leaving your compensation in the hands of market fluctuations and YouTube's monetization metrics may not be the most profitable approach.

Q: How can I add value to a brand deal and justify higher charges?

Offer additional perks such as live streaming webinars, creating Instagram images, posting about the brand on your social media, sending emails to your subscriber list, or doing a live stream dedicated to promoting the brand. These added benefits will make the brand feel they are receiving more value.

Summary & Key Takeaways

• Charging for the cost of video production is the best method for smaller YouTube channels with under 1,000 subscribers.

• Charging based on the number of views an average video receives is an option for larger channels, but may result in lower pay.

• The most profitable method is to charge what you believe you are worth, considering factors such as video production costs, your influence, and the time invested.