How Do You Write an Effective Sales Script? | Closers or Losers Sales Training

TL;DR

To write an effective sales script, tailor it to your industry, use questions that lower a prospect’s guard, and prepare prompts that uncover their real concerns. Jeremy Miner’s free five-day 33 Million Dollar Scripting Challenge teaches this process through tactical instruction, industry-specific examples, role-playing, objection handling, and Q&A sessions. Read on for the schedule, daily format, and core scripting principles covered.

Transcript

all right welcome to another episode of closers or losers uh my name is Jeremy Miner I'm the founder of seventh level the host I used to be the chairman but I got demoted I'm not even the chairman of the company anymore what the hell is going on Marco so our CEO Matt is actually sleeping right now as we're recording this so we have our chief Revenu... Read More

Key Insights

• The 33 Million Dollar Scripting Challenge is a free, five-day training event.
• Participants will learn to create industry-specific sales scripts using NEPQ techniques.
• Day one focuses on disarming prospects and getting them to open up.
• Day two covers objection handling and pre-framing techniques.
• Day three reveals why traditional scripts fail and how to improve them.
• Day four includes live role-playing sessions to practice new skills.
• Day five helps participants finalize their sales structure for immediate use.
• The challenge aims to enhance sales skills and boost commission earnings.

Questions & Answers

Q: How do you write an effective sales script?

Build the script around questions that encourage prospects to open up, engage, and explain what is really going on beneath the surface. Adapt those questions to your industry, specify the appropriate tone, and include prompts designed to reveal the prospect’s real concerns.

Q: What is the 33 Million Dollar Scripting Challenge?

It is a free five-day challenge in which Jeremy Miner breaks down how to create a sales script for any industry. Its name refers to the slightly less than $33 million in straight commissions that Miner says he earned during his 17-year sales career.

Q: Who hosts this Closers or Losers sales training episode?

Jeremy Miner introduces himself as the founder of Seventh Level and host of Closers or Losers. He is joined by Marco Cortese, Seventh Level’s chief revenue officer and business partner, who oversees the company’s marketing and sales.

Q: What does the first day of the scripting challenge cover?

Day one teaches three steps intended to get prospects to open up and engage. It also introduces the 33 Million Dollar Script, provides industry-specific examples, explains how to disarm prospects, and includes questions, role-playing, and guidance on tone.

Q: What does the second day teach about handling sales objections?

Day two focuses on objection handling. It covers questions that can be placed within a sales script to help prospects reveal their real concern instead of responding only that they want to think, research further, or keep looking.

Q: How is the sales-script training structured?

The challenge runs for five days, from Tuesday through Saturday. A typical session includes about 90 minutes of training followed by approximately 20 to 30 minutes of Q&A, so Jeremy Miner recommends reserving two hours, with 90 minutes as the minimum.

Q: When does the 33 Million Dollar Scripting Challenge begin?

The challenge begins Tuesday, January 17 at 6 PM Eastern, which the episode also identifies as 3 PM Pacific. Viewers in Europe and Australia are advised to check their local time zones, with Australian viewers joining the following morning.

Q: Does the training provide sales scripts for different industries?

Yes. Jeremy Miner says Seventh Level had trained 158 industries over the previous four years and had developed hundreds of scripts covering industries and their subsets. The challenge uses multiple industry-specific examples while teaching a process intended to work in any industry.

Summary & Key Takeaways

• The 33 Million Dollar Scripting Challenge is a five-day event offering free training to help salespeople enhance their sales skills. Participants will learn how to craft effective sales scripts using NEPQ techniques, handle objections, and build rapport with prospects. The challenge includes live role-playing and practical exercises to ensure participants walk away with a complete sales structure ready for implementation.

• Day one of the challenge focuses on teaching participants how to disarm prospects and encourage them to open up. This involves learning specific questions and techniques to lower resistance and build trust. The goal is to equip salespeople with the tools to engage prospects more effectively from the very first interaction.

• Throughout the challenge, participants will gain insights into overcoming common objections, such as price concerns and indecision. By understanding and applying pre-framing techniques, salespeople can prevent objections before they arise. The event culminates in a live role-playing session, giving participants the opportunity to practice and refine their newly acquired skills.