Facebook Algorithm Changes 2018 - the Newsfeed Update You Need to Know

TL;DR

Facebook is changing its algorithm to prioritize content from friends and family over corporate or public content, which means businesses need to focus on creating engaging content that sparks conversations.

Transcript

Facebook just changed their algorithm again what does this mean for your business page and getting reach on your videos we're gonna talk about that right now hey everybody welcome back to the channel I'm Owen video don't forget to subscribe okay you probably heard that Facebook just announced a big change to their algorithm where they're gonna work... Read More

Key Insights

• 👨‍💼 Small business pages have been experiencing reduced organic reach on Facebook for the past two years.
• 👯 Facebook's algorithm change aims to prioritize content from friends, family, and real people, reducing exposure to corporate or public content.
• 💖 Businesses should focus on creating content that sparks conversations and engagement among their audience.
• 👨‍💼 Exploring trending topics and controversial subjects can help businesses generate more engagement on Facebook.
• 😷 Asking engaging questions at the start of live videos or posts is an effective way to increase reach and encourage audience interaction.
• 👨‍💼 Facebook's algorithm changes are beyond businesses' control, so it's crucial to adapt and adjust content strategies accordingly.
• 👨‍💼 Businesses with a smaller following may not feel a significant impact from the algorithm change, but larger pages might experience reduced reach and engagement.

Questions & Answers

Q: How will the new algorithm change impact small business pages on Facebook?

The impact on small business pages will be minimal if they have a smaller following. However, pages with a larger number of fans may experience reduced reach and engagement. It's essential for businesses to focus on creating content that encourages conversations to counteract the algorithm change.

Q: What types of content should businesses create to increase reach on Facebook?

Businesses should focus on talking about relevant topics in their industry by utilizing tools like Google Trends. They can also explore controversial or provocative subjects that are appropriate for their business, as these tend to generate more engagement and conversations.

Q: How can businesses increase engagement on their Facebook posts?

One effective strategy is to ask engaging questions at the beginning of live videos or posts. This encourages viewers to comment and helps the post reach more people. Businesses can also strive to create content that sparks discussions among their audience.

Q: Can businesses rely on Facebook algorithm changes to drive their content strategy?

No, businesses should not solely rely on Facebook's algorithm changes as they are unpredictable. It's important for businesses to focus on creating quality content that encourages engagement, regardless of algorithm changes. Building a strong community and loyal fan base is more essential in the long run.

Summary & Key Takeaways

• Facebook has announced a new algorithm change aimed at reducing corporate or public content in users' newsfeeds.

• Small business pages have already been experiencing reduced organic reach on Facebook for the past two years.

• This change emphasizes the need for businesses to create engaging content that encourages conversations among friends, family, and regular users.