The INSANE Truth About IKEA
The INSANE Truth About IKEA
Transcript
When an innocent customer walks into IKEA, what they’re really walking into… is a powerful psychological trap meticulously designed to make them overspend on furniture. IKEA is one of the world’s strangest, but also most innovative companies. And every year, they sell more than $50 billion worth of everything from chairs, to bookcases, to Swedish m... Read More
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