"The whole idea behind rewarding usage is to engender loyalty between the customer and the brand."

"Loyalty programmes lay bare one of the tenets of the idea behind money: that money is what people say is valuable."

"Swartz talks about a future in which money plurality may be commonplace, and focuses on the “corporate currencies” from brands like Starbucks."

"Swartz’s idea is that of the “transactional community” or “networks of shared trust in the communities themselves — their institutions, members and structures of feeling.”"

"Currency, insofar as it produces transactional communities, is the ultimate branding tool"

"Truck driver loyalty schemes"

"The production of status"

"Collecting points is play"

"The future is medieval"

"In designing transactional communities of social tokens users, it’s important to keep in mind that token schemes are powerful not just because of financial incentives, but also because of social incentives."

"In this sense, it might be counter-intuitive to think that making a scheme more complex rather than simpler, creates a kind of game for community members to take part in."