Just evil enough: Subversive marketing strategies for startups | Alistair Croll

Transcript

People overlook this often.  Sometimes people are not   buying your product because it's only  half of the solution. David Ricketts, who's a Harvard professor of innovation,  uses the example of mac and cheese. Kraft Macaroni & Cheese dinner. Kraft had figured out powdered  cheese to support the war effort,   but you can't really sell powdered chee... Read More