$1M to $10M: The enterprise sales playbook with Jen Abel

Transcript

You need to vision cast. You need to sell to a gap. Don't sell to a problem. When you're selling to a leader, you need to be selling an opportunity. The market doesn't want to be sold to. They want to buy. Most founders would rather get 10 10k deals than lose nine and get one 100k deal. In the very early days, people will discount till the cows com... Read More