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Facebook Algorithm Changes - 5 Ways to Beat the Newsfeed Changes

January 18, 2018
by
Owen Video
YouTube video player
Facebook Algorithm Changes - 5 Ways to Beat the Newsfeed Changes

TL;DR

Decrease corporate post exposure, focus on email lists, chatbot, ads, shareable content, and conversation pieces.

Transcript

I'm going to show you five ways to beat the new Facebook algorithm change so stay tuned hey guys it's Owen video coming to you live from outside where my kids are eating lunch unsupervised I wanted to take a quick break to address the Facebook algorithm change I posted a video yesterday and you can watch that up here where I talked a little bit abo... Read More

Key Insights

  • 👪 Facebook is shifting focus towards friends and family content over corporate posts.
  • 💌 Building email lists is essential as it provides direct access to followers.
  • 🚚 Chatbots on Facebook Messenger can deliver content to a receptive audience.
  • 🫠 Running ads on Facebook can boost engagement and clicks.
  • 🤩 Creating shareable content is key to increasing visibility and engagement.
  • 🥺 Sparking conversations through content can lead to more visibility in news feeds.
  • 💬 Utilizing inflammatory content can encourage comments and engagement.

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Questions & Answers

Q: What is the main focus of the new Facebook algorithm change?

The main focus is to decrease exposure to corporate posts and increase content from friends and family, reducing organic reach for business pages.

Q: How can businesses adapt and beat the new algorithm change?

Businesses can adapt by focusing on building email lists, utilizing chatbots, running ads, creating shareable content, and generating conversation pieces to increase engagement.

Q: Why is growing an email list important in combating the algorithm change?

Growing an email list is crucial because it ensures that businesses own their followers and can directly reach them without relying on platform algorithms like Facebook's.

Q: How can shareable content help businesses navigate the algorithm change?

Shareable content is vital as it encourages users to share videos with their networks, increasing visibility and engagement, thus circumventing the algorithm's limitations.

Summary & Key Takeaways

  • Facebook algorithm change reduces exposure to corporate posts.

  • Ways to beat the algorithm: grow email lists, develop chatbot lists, run ads, create shareable content, and spark conversations.

  • Engagement and click-through rates are vital for beating the new Facebook algorithm change.


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