How to Build Your Email List Today From Scratch, Full Tutorial

Transcript

today we're going to be talking about how to build an email list and this is one of the most important marketing opportunities or exercises that you should know regardless of any business that you're in you need to know how to build an email list and it should constantly be being built and it should be constantly be being engaged in fact a good hea... Read More

Key Insights

• 🫠 Building an email list is essential for long-term marketing success, surpassing social media ads' effectiveness.
• 💌 Utilize email software to create forms and landing pages for collecting names and emails.
• 🥺 Offering valuable resources like eBooks can engage audiences and attract leads for your email list.
• ☠️ Balancing email frequency is crucial to avoid overwhelming subscribers and risking high unsubscribe rates.
• 💌 Personalizing emails and providing interactive content can enhance subscriber engagement and strengthen relationships.
• 💌 Multicasting your live streams to platforms like YouTube can increase reach and drive traffic to your email list.
• 🫵 Implementing segment-based live streams can make content creation more manageable and engaging for viewers.

Questions & Answers

Q: How do you build an email list from scratch?

Start with dedicated email software that can create a landing page or form and store submitted names and email addresses. Copy the form link, direct people to it, and give them a clear reason to subscribe through an offer such as a newsletter, checklist, recipe guide, or templates package.

Q: Why is building an email list important for a business?

The speaker calls list building one of the most important marketing opportunities for any business. A healthy list can be continually built and engaged, making it more effective over the long term than relying only on Facebook or YouTube ads.

Q: What does email software do when building a list?

Email software gathers subscribers' names and email addresses and stores them in an accessible database. It usually provides a form or landing page with a shareable link, then lets you email the people who submit their information.

Q: Can Google Forms or Jotform be used to collect email addresses?

The speaker says Google Forms and Jotform can collect information as free methods. However, he does not recommend them for this process and advises using email-specific software instead.

Q: What should you offer people in exchange for joining an email list?

Offer something relevant that gives people a clear reason to submit their name and email address. Examples in the transcript include a newsletter, recipe guide, templates package, gardening guide, live video checklist, and gear guide.

Q: What makes a good email signup offer?

The offer should be easy to create and easy for the subscriber to read. The speaker warns against getting stuck trying to make a phenomenal ebook and contrasts useful, scannable guides with PDFs packed with dense text.

Q: How do Facebook and YouTube ads support email-list growth?

Facebook and YouTube ads can send more people to an email list. Once those people subscribe, the business can continue marketing to them through email.

Q: What email-list example does the speaker use in the tutorial?

The speaker directs viewers to openvideo.com/checklist for notes, a live video checklist, and a gear guide about getting started with live streaming. Receiving those resources also places the viewer on the speaker's email list, demonstrating the strategy being taught.

Summary & Key Takeaways

• Definition: An email list is a database of names and email addresses that a business can access and contact.

• Compare: A healthy email list is described as more effective long term than Facebook ads or YouTube ads.

• Tool: Dedicated email software gathers subscriber details, stores them, and enables email communication.

• Definition: A landing page or form asks visitors for their name and email address.

• Tool: Email software usually creates a form with a shareable link that sends submissions into the list.

• Compare: Google Forms and Jotform can collect information, but the speaker recommends email-specific software.

• Definition: An offer gives people a reason to subscribe, such as a newsletter, checklist, recipe guide, or templates package.

• Definition: A useful offer should be easy to create, easy to read, and valuable to the subscriber.

• Tool: openvideo.com/checklist offers podcast notes, a live video checklist, and a live-streaming gear guide.

• Who: The advice applies regardless of the type of business building and engaging the list.