Google Ads Call-Only Ads Tutorial - Mobile Phone Call Google Ads Campaigns

TL;DR

Learn how to create specific Google Ads campaigns to generate phone calls to your business using call-only ads.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna be going over Google Ads call-only campaigns so how to create campaigns that are really just designed to get people who are on their mobile phones to call your business or just call your phone number directly so we're gonna get started here in Google Ads and th... Read More

Key Insights

• 😫 Setting up a conversion action is crucial for tracking and measuring the success of call-only campaigns.
• ⤴️ Choosing the right keywords and ad groups is essential for targeting the right audience and maximizing the effectiveness of your campaign.
• 🫠 Utilizing ad extensions, such as call-out extensions, can provide additional information and improve the visibility of your ads.
• 🎮 Monitoring and optimizing your bid strategy can help control costs and increase the profitability of your call-only campaigns.
• 🫠 Regularly reviewing and expanding your ad groups and keywords can help capture a larger audience and maximize your campaign's reach.
• 🥺 Providing a clear call-to-action and highlighting the unique value of your business in your ad copy can increase the likelihood of generating phone call leads.
• 🫠 Testing different ad variations and optimizing based on performance data can help improve the effectiveness of your call-only campaigns.

Questions & Answers

Q: How do I set up a conversion action to track phone call leads?

To set up a conversion action, go to the Google Ads conversions page, click on the plus sign, choose "phone calls" as the category, and follow the prompts to enter the necessary information such as conversion name and value.

Q: What are the benefits of using call-only campaigns?

Call-only campaigns are designed to drive phone call leads directly to your business. They are especially effective for businesses that rely on phone calls for conversions and allow for easy tracking of phone call leads.

Q: How should I determine the value of each phone call conversion?

You can calculate the value of each phone call conversion by considering factors such as the number of phone calls per month, the conversion rate, and the average value of a new client. This can help you determine the estimated value of each phone call for your business.

Q: How can ad extensions enhance call-only campaigns?

Ad extensions, such as call-out extensions, can provide additional information about your business, such as years of experience or affordable services. They enhance your ad's visibility and give potential customers more reasons to choose your business.

Summary & Key Takeaways

• Set up a conversion action to track phone call leads in Google Ads.

• Create a call-only campaign with the goal of generating leads.

• Use relevant keywords and ad groups to target potential customers.

• Utilize ad extensions such as call-out extensions to provide additional business information.