How to Use Target Impression Share Bidding in Google Ads

TL;DR

Target impression share bidding allows advertisers to control ad placement on Google search results, ensuring visibility by setting specific positions like 'top of the results page.' This strategy is especially beneficial in competitive markets, such as real estate and law, where maintaining a high impression share can attract more clients. Adjusting your maximum bid based on competition is essential for effective implementation.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today gonna be going over target impression chair bidding so it's a new bidding strategy that Google Ads just released and you can actually bid for certain positions in the ads results so if you look at my campaign here you can see impression chair is one of the columns I have... Read More

Key Insights

• 👶 Target impression share bidding is a new strategy offered by Google Ads.
• 🫠 It allows advertisers to choose where they want their ads to appear on the results page.
• 👨‍🔬 This strategy is useful for competitive industries where being at the top of the search results is crucial.
• 🫠 Advertisers can select different ad positions, such as anywhere on the page or at the top of the results.
• ✋ Setting a higher impression share percentage may require a higher bid limit.
• 🎯 Real estate agents and criminal defense attorneys can benefit from target impression share bidding to increase visibility and attract more clients.
• ❓ It is recommended to consider budget and industry competitiveness before using this bidding strategy.

Questions & Answers

Q: What is target impression share bidding and how does it work?

Target impression share bidding is a new Google Ads strategy that allows advertisers to bid for specific positions in the ad results. It enables them to choose where they want their ads to appear on the results page, such as anywhere on the page or at the top of the results.

Q: When should I consider using target impression share bidding?

Target impression share bidding is particularly suitable for competitive industries where being at the top of the search results is important. For example, real estate agents or criminal defense attorneys can use this strategy to ensure their ads are visible to potential clients.

Q: How do I set up target impression share bidding?

To set up target impression share bidding, go to your Google Ads campaign settings and select the bidding tab. From the dropdown menu, choose target impression share and specify the desired ad location and impression share percentage. You can also set a maximum bid limit.

Q: Are there any limitations or considerations when using target impression share bidding?

When using target impression share bidding, it's important to consider your budget and the competitiveness of your industry. Setting a high impression share percentage may require a higher bid limit, which can be costly. It's essential to monitor and adjust your bidding strategy based on your goals and budget.

Summary & Key Takeaways

• Google Ads has released a new bidding strategy called target impression share.

• With target impression share bidding, advertisers can choose where they want their ads to appear on the results page.

• This strategy is particularly useful for competitive industries like real estate or law, where being at the top of the search results is crucial.