Embedded MailChimp Forms That Redirect to Thank You Page and Google Ads Conversion Tracking

TL;DR

Learn how to set up a MailChimp form on your website that redirects to a Thank You page, and track conversions using Google Ads.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over how to set up a MailChimp form on your website that will populate your MailChimp list and will also redirect to a Thank You page or a confirmation page so you can optimize it for it in Google Ads so for a quick example this is our newsletter page ... Read More

Key Insights

• 😫 Setting up a MailChimp form with a redirect to a Thank You page allows you to track conversions in Google Ads.
• 💁 You can add extra fields to the form for collecting more information or using it as a contact form.
• 💁 For non-WordPress websites, the MailChimp signup form can be easily embedded using the provided HTML code.
• 💁 WordPress users can utilize the MailChimp for WordPress plugin for seamless integration and customization of signup forms.
• 🍻 Linking Google Analytics and Google Ads enables conversion tracking and optimization of campaigns.
• 😫 By setting up a goal in Google Analytics for the Thank You page, conversions can be imported into Google Ads.
• 👻 Optimizing campaigns for conversions allows for more accurate targeting and bidding strategies.

Questions & Answers

Q: How can I track conversions for my MailChimp form submissions?

To track conversions, you need to redirect form submissions to a Thank You page and set it up as a conversion in Google Analytics. By linking Google Analytics to your Google Ads account and creating a goal for the Thank You page, you can import the conversion and optimize your campaigns for it.

Q: Can I add additional fields to the MailChimp signup form?

Yes, you can easily add more form fields such as phone number or text fields. Simply go to the MailChimp form builder and add the desired fields. This allows you to collect additional information from subscribers or use the form for contact forms as well.

Q: How do I embed the MailChimp signup form on my website?

After creating the signup form in MailChimp, you need to generate the embedded form's HTML code. Copy the code and paste it onto your website's page where you want the form to appear. Remember to disable all JavaScript to ensure the form redirects to the Thank You page correctly.

Q: Is it possible to use the MailChimp form with WordPress?

Yes, if you have a WordPress website, you can use the MailChimp for WordPress plugin. Install the plugin, connect your MailChimp account, and create a form that will automatically add subscribers to your chosen list. You can customize the form fields and enable form redirection to a Thank You page.

Summary & Key Takeaways

• The video tutorial demonstrates how to set up a MailChimp form on a website that populates a MailChimp list and redirects to a Thank You page.

• By redirecting to a Thank You page, you can track conversions for campaigns and optimize them in Google Ads.

• Two methods are explained: one that works on any website, and another specifically for WordPress using the MailChimp for WordPress plugin.