How Did Austin Belsack Blow Up on LinkedIn in 2024?

TL;DR

Austin Belsack grew on LinkedIn by pairing data-driven content analysis with writing that fits both the platform and his own strengths. He built an audience of 1.3 million followers, tracks post performance, adapts to algorithm changes, and keeps a content backlog to publish consistently with less anxiety. Read on for his specific lessons on content, relationships, career alignment, and getting better advice.

Transcript

i was scared man like i was worried about what my employer would say i was worried about what my friends would say i would work i was worried about what what people on the internet would say i had all this fear hello my friend welcome back to another episode of creative elements i've been spending a lot more time on linkedin lately i think a lot of... Read More

Key Insights

• Austin Belsack emphasizes the importance of aligning career choices with personal goals, rather than societal expectations, to achieve satisfaction.
• Networking and referrals are crucial for job seekers, as traditional application processes often yield poor results.
• Content creation on LinkedIn should be data-driven, focusing on what resonates with the audience and adapting to algorithm changes.
• Building a backlog of content before publishing can reduce anxiety and ensure consistency in posting.
• The medium of content should align with the creator's strengths and energy to maintain sustainable growth.
• Austin's success on LinkedIn is partly due to his ability to analyze data and adapt content strategies based on performance metrics.
• Establishing genuine relationships with other creators can lead to collaborative opportunities and shared growth insights.
• Austin highlights the importance of listening to advice from those who have achieved similar goals, rather than well-meaning but misinformed sources.

Questions & Answers

Q: How did Austin Belsack blow up on LinkedIn?

Austin Belsack used a data-driven content strategy, analyzing post performance to identify what resonated with his audience and adapting when the platform changed. His writing also fit LinkedIn and his personal strengths, helping him grow to 1.3 million followers and hundreds of millions of content views.

Q: What LinkedIn content strategy does Austin Belsack recommend?

He recommends tracking how posts perform, identifying patterns in audience response, and adjusting the strategy based on that evidence. He also advises building a backlog of content so creators can publish consistently without facing daily pressure to produce something new.

Q: Why does Austin Belsack build a backlog before publishing?

A content backlog reduces the anxiety of having to create a new post every day. It also supports consistent publishing and gives creators time to build a sustainable writing habit and improve their work.

Q: Why does Austin Belsack emphasize choosing the right content medium?

He believes creators should choose a medium that matches their strengths and gives them energy, because that makes long-term consistency more sustainable. Writing suits him, while video production feels draining.

Q: What role does data play in Austin Belsack’s LinkedIn growth?

Data helps him see which posts and ideas resonate with his audience. By tracking performance and spotting trends, he can refine his content and respond to changes in LinkedIn’s algorithm.

Q: How did networking change Austin Belsack’s job search?

After 300 applications, Austin had five interviews, but none came from those online applications; they came through people he already knew, including family friends and networking contacts. He then created a different process that helped him land interviews at Uber, Twitter, Google, and Microsoft.

Q: What does Austin Belsack advise about seeking career advice?

He recommends listening to people who have achieved goals similar to yours instead of relying only on well-meaning people without relevant experience. A key conversation helped him recognize that he had been following the wrong advice and prompted him to change his job-search approach.

Q: How does Austin Belsack build relationships with other creators?

He focuses on genuine relationships built around mutual interests and shared goals rather than transactional benefits. These connections can create opportunities to learn, exchange growth insights, and collaborate.

Summary & Key Takeaways

• Austin Belsack shares his journey of leveraging LinkedIn to build a massive following by focusing on data-driven content strategies. He emphasizes the importance of aligning career choices with personal goals and highlights how networking and referrals can be more effective than traditional job applications.

• Belsack discusses the challenges of content creation on LinkedIn, advocating for building a backlog of content to reduce anxiety and maintain consistency. He stresses the importance of choosing a content medium that aligns with personal strengths and energy for sustainable growth.

• The conversation covers the significance of analyzing content performance to adapt strategies and the value of building genuine relationships with other creators for collaborative growth. Belsack underscores the need to seek advice from those with relevant experience.