Justin Moore on Securing Better Brand Deals

TL;DR

Creators should treat sponsorships as a core business income stream and earn more by becoming reliable brand partners. Justin Moore draws on more than seven years as a full-time creator, over $3 million earned personally from brands, and agency experience that helped other creators earn another $2 million to teach creators how to find, negotiate, and improve paid partnerships.

Transcript

you know i call myself a sponsorship coach because i am here beating this drum basically telling everyone that you need everyone needs to be like like thinking about sponsorships as part of their business because it can represent a hugely lucrative income stream for them that most people don't even think about hello my friend welcome back to anothe... Read More

Key Insights

• Sponsorships are a potentially lucrative income stream that many creators fail to consider as a meaningful part of their business. Moore advocates treating brand partnerships as a deliberate business function instead of overlooking them or approaching them only when an unsolicited opportunity appears.
• Reliability is Moore's secret weapon in relationships with brands. His emphasis suggests that successful sponsorship work depends not only on audience reach or creative ability, but also on being a dependable partner throughout the process of completing paid brand collaborations.
• Justin Moore has personally earned more than $3 million from working with brands and partnerships. His recommendations are grounded in direct experience as a creator who has negotiated and delivered sponsorships, rather than solely in observations about the influencer marketing industry.
• Moore's influencer marketing agency helped other creators earn an additional $2 million over more than five years. This agency experience exposed him to sponsorships from the perspective of supporting multiple creators, complementing the knowledge he gained through his own paid partnerships.
• Moore and his wife April have worked as full-time creators for more than seven years. Their creator business grew from an early interest in YouTube, including April's engagement with beauty and cosmetics content, and later included producing a daily vlog for several years.
• Brand Deal Wizard is a cohort-based course designed to help creators land desired sponsorships and avoid leaving thousands of dollars on the table. It forms part of Moore's broader Creator Wizard school and community, which focuses on finding and negotiating brand deals.
• TikTok is compared by Moore to YouTube roughly 10 years earlier. The discussion presents TikTok as a platform worth studying through the lens of YouTube's earlier development, while also connecting short-form content with Moore's broader work in creator growth and sponsorship education.
• Video can improve a show's audience experience and discoverability by revealing guests' expressions, movement, mannerisms, and body language. Publishing on YouTube can also expose an established audio show to people searching for particular content, answers, or featured guests.

Questions & Answers

Q: Why should creators include sponsorships in their business?

Creators should include sponsorships because paid brand partnerships can represent a highly lucrative income stream that many people overlook. Moore argues that creators should actively think about sponsorships as part of their businesses. His coaching is intended to help them find better opportunities, negotiate more effectively, and stop leaving thousands of dollars on the table when working with brands.

Q: How experienced is Justin Moore with brand deals?

Justin Moore has personally earned more than $3 million through work with brands and partnerships. He and his wife April have also been full-time creators for more than seven years. In addition, Moore ran an influencer marketing agency for more than five years, helping other creators earn an additional $2 million through their own commercial work.

Q: What is Justin Moore's approach to getting better sponsorships?

Moore's approach centers on treating sponsorships as an intentional part of a creator business, finding suitable brand opportunities, negotiating effectively, and becoming a reliable partner. His Brand Deal Wizard course is designed to help creators land desired sponsorships and avoid losing potential income. The available material identifies reliability as his personal secret weapon when working with brands.

Q: Why is reliability important when working with brands?

Reliability is identified as Moore's secret weapon in brand partnerships. The source does not provide a detailed checklist for demonstrating it, but it clearly presents dependability as a distinguishing quality in sponsorship work. This means creators should understand that commercial success involves being a trustworthy working partner, not merely attracting an audience or producing popular content.

Q: What is Brand Deal Wizard?

Brand Deal Wizard is Justin Moore's cohort-based course for creators who want to land their desired sponsorships and stop leaving thousands of dollars on the table. It is part of his work through Creator Wizard, a school and community focused on teaching creators how to find and negotiate brand deals. The program draws on his creator and agency experience.

Q: How did Justin Moore and April begin their YouTube journey?

Moore began watching YouTube around 2007 and 2008, then encouraged his girlfriend at the time, now his wife April, to explore the platform. April initially thought YouTube mainly contained cat videos, but she became interested in beauty creators covering makeup and cosmetics. Their involvement later developed into a full-time creator career that included years of daily vlogging.

Q: Why does Justin Moore compare TikTok with early YouTube?

Moore believes TikTok today resembles YouTube roughly 10 years earlier. The supplied material presents this comparison as one of the interview's central topics, alongside his own growing TikTok presence. It does not provide the complete reasoning behind the comparison, so the grounded conclusion is limited to his view that the platforms occupy comparable stages of development.

Q: How can publishing a podcast on YouTube improve its reach?

Publishing a podcast as video on YouTube can improve discoverability because people use the platform to search for specific content, answers, and guests. Video can also deepen the viewing experience by showing movement, mannerisms, and body language in real time. The host contrasts this opportunity with podcasting, where he says there is not much built-in discoverability.

Summary & Key Takeaways

• Justin Moore describes sponsorships as a lucrative but frequently overlooked creator income stream. His work as a sponsorship coach focuses on helping creators find and negotiate brand partnerships without leaving thousands of dollars on the table. His goal is to enable creators of all sizes to secure one million paid brand partnerships by 2032.

• Moore and his wife April began exploring YouTube during its early years, after he introduced her to beauty creators making cosmetics content. They later became full-time creators, produced a daily vlog for several years, and accumulated more than seven years of professional creator experience while developing extensive expertise in sponsored work.

• Moore combines creator, agency, and teaching experience. He personally earned more than $3 million through brand partnerships, while his influencer marketing agency helped other creators earn an additional $2 million. He now runs Creator Wizard and the cohort-based Brand Deal Wizard course, with reliability presented as his secret weapon when working with brands.