Creating a Product Strategy is Easy, Actually

TL;DR

Justin Moore discusses optimizing his creator coaching business.

Transcript

I recently caught up with my friend Justin Moore Justin is a sponsorship coach his business Creator wizard helps you find and negotiate your dream sponsorships for the last couple of years Justin has been teaching everything he knows through a live cohort based course called brand deal wizard lately he's been working with more creators one-on-one b... Read More

Key Insights

• Justin Moore's business, Creator Wizard, focuses on helping creators secure sponsorships and monetize their content effectively.
• He offers a tiered product strategy, including an on-demand course, one-on-one coaching, a cohort-based course, and an ongoing coaching program.
• Justin's on-demand course, Gifted to Paid, targets early-stage creators and has generated approximately $30,000 in revenue.
• The cohort-based course, Brand Deal Wizard, is his signature offering, priced at $3,000, providing intense live training for creators.
• Justin is considering consolidating his courses into a comprehensive on-demand program to scale his business and reach more creators.
• He is exploring high-ticket hybrid models and leveraging webinars as a top-of-funnel strategy to attract more clients.
• Justin sees potential in the ongoing coaching program, the Wizards Guild, as a main offer due to its significant impact on creators.
• There is a gap in the market for creators who need guidance but do not want to hire a manager, which Justin aims to fill with his coaching model.

Questions & Answers

Q: What is Justin Moore's primary business focus?

Justin Moore's primary business focus is on helping creators secure sponsorships and monetize their content effectively through his business, Creator Wizard. He offers various products and services to support creators at different stages of their journey, from early-stage creators to more advanced ones.

Q: What are the components of Justin's offer ladder?

Justin's offer ladder consists of an on-demand course called Gifted to Paid, one-on-one coaching sessions, a cohort-based course named Brand Deal Wizard, and an ongoing coaching program called the Wizards Guild. Each component targets different stages of a creator's journey and offers varying levels of support and engagement.

Q: How has the Gifted to Paid course performed financially?

The Gifted to Paid course, which targets early-stage creators, has generated approximately $30,000 in revenue. It serves as an entry point into Justin's business and is designed to help creators convert free product offers into paid partnerships.

Q: What is Justin's signature offering?

Justin's signature offering is the Brand Deal Wizard, a cohort-based course priced at $3,000. It provides intense live training for creators over a four-week period and has a strong track record of success, with many testimonials and social proof supporting its effectiveness.

Q: What changes is Justin considering for his business model?

Justin is considering consolidating his courses into a comprehensive on-demand program to scale his business. This approach would involve running webinars and potentially adopting a high-ticket hybrid model, allowing creators to access foundational knowledge and then transition to ongoing coaching if desired.

Q: What is the Wizards Guild, and why does Justin see potential in it?

The Wizards Guild is an ongoing coaching program that provides creators with continuous support and guidance. Justin sees potential in it as a main offer due to its significant impact on creators and its ability to fill a market gap for those who need guidance but do not want to hire a manager.

Q: What market gap is Justin aiming to fill with his coaching model?

Justin aims to fill the market gap for creators who need guidance and support in securing sponsorships but do not want to hire a manager. His coaching model offers objective advice without the financial incentives that managers might have, providing creators with a more tailored and beneficial experience.

Q: What strategies is Justin exploring to attract more clients?

Justin is exploring the use of webinars as a top-of-funnel strategy to attract more clients. He is also considering high-ticket hybrid models, which would combine self-paced courses with live or asynchronous support, to provide creators with a comprehensive learning experience and increase accessibility to his offerings.

Summary & Key Takeaways

• Justin Moore discusses his current business model, which includes various offerings for creators at different stages of their journey. He aims to help creators secure sponsorships and monetize their content effectively.

• He is considering consolidating his courses into a comprehensive on-demand program to scale his business. This approach would involve running webinars and potentially adopting a high-ticket hybrid model.

• Justin sees potential in the ongoing coaching program, the Wizards Guild, as it provides significant impact and fills a market gap for creators who need guidance but do not want to hire a manager.