How To Install Google Analytics 4 Manually - How to Install Your Google Tag

TL;DR

Learn how to set up a new Google Analytics 4 account and property for a website, and manually install the tracking code on a WordPress website.

Transcript

okay let's get started by creating a new Google Analytics for account and property for our website so if you go to google.com analytics if you go to that page it will bring you to this page right here so if you already have an existing Google account what you can do is just click on get started today and that's going to allow you to get started wit... Read More

Key Insights

• 😫 Google Analytics 4 can be set up by creating a new account and property through the Google Analytics website.
• 👨‍💼 It is important to configure account data and sharing settings, choose industry category and business objectives during the setup process.
• ❓ Manually installing Google Analytics 4 on a WordPress website can be done using the "Head, Footer and Post Injections" plugin.
• 👨‍💻 Verifying the installation of the tracking code can be done using the Google Tag Assistant Chrome extension.
• 👻 Enabling enhanced measurement allows for tracking additional website interactions.
• ❓ Google Tag Manager can be used as an alternative method for installing Google Analytics 4.
• 😀 The steps provided are applicable to web-based installations, but there are options for Android and iOS apps as well.

Questions & Answers

Q: How can I create a new Google Analytics 4 account for my website?

You can create a new account by going to the Google Analytics page, clicking on "Get Started Today," and following the instructions. If you already have an existing Google Analytics 4 profile, you can access it through the admin section and click on "Create Account."

Q: What are the steps to manually install Google Analytics 4 on a WordPress website?

First, copy the Google Analytics 4 tracking code from the admin section of your Google Analytics 4 property. Install and activate the "Head, Footer and Post Injections" plugin on WordPress. Paste the tracking code in the header section injection of the plugin's settings page, and save the changes. Use the Google Tag Assistant Chrome extension to verify that the tracking code is installed correctly.

Q: Can I use Google Tag Manager to install Google Analytics 4?

Yes, it is recommended to use Google Tag Manager for installing Google Analytics 4. However, if you prefer manual installation, you can follow the steps mentioned in the video.

Q: Is it necessary to set up enhanced measurement for Google Analytics 4?

It is recommended to enable enhanced measurement as it allows you to measure various actions on your website, such as page views, scrolls, outbound clicks, video engagement, and form interactions. Enabling enhanced measurement provides more comprehensive analytics data.

Summary & Key Takeaways

• The video provides a step-by-step guide on creating a new Google Analytics 4 account and property for a website.

• It explains how to set up the account, configure account data and sharing settings, and choose industry category and business objectives.

• The video also demonstrates how to manually install Google Analytics 4 tracking code on a WordPress website using a plugin.