How to Install LinkedIn Insight Tag with Google Tag Manager

TL;DR

To install the LinkedIn Insight tag using Google Tag Manager, first access your LinkedIn Campaign Manager to retrieve your partner ID. Then, use the 'Head Footer and Post Injections' plugin on your WordPress site to insert the required code snippets. Finally, configure the tag in Google Tag Manager and publish your changes to track conversions effectively.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to be showing you how to install the LinkedIn Insight tag on your website using Google tag manager so we're going to get started here in our LinkedIn campaign manager account and I'm going to open up my campaign manager account here and where we're going to go is over on... Read More

Key Insights

• 😒 It is recommended to use Google Tag Manager to install the LinkedIn Insight tag for easy installation and hassle-free maintenance.
• 😒 The use of the "Head Footer and Post Injections" plugin in WordPress simplifies the installation process of Google Tag Manager.
• 🉐 The tag configuration requires the partner ID from your LinkedIn ads account and to set the tag trigger on all pages.
• ⚡ The installation can be verified using the "LinkedIn Insight tag Checker" Chrome extension, which displays the Insight partner ID.
• 👻 The Insight tag allows you to track conversions and build audiences within your LinkedIn advertising account.
• ⚡ Installing Google Tag Manager ensures that the Insight tag remains on the website without being removed.
• 🎮 The video tutorial provides step-by-step instructions and visual demonstrations for easy installation.

Questions & Answers

Q: What is the advantage of using Google Tag Manager to install the LinkedIn Insight tag?

Using Google Tag Manager is recommended because it ensures that the Insight tag remains installed on your website without worrying about it being removed.

Q: Which plugin is recommended for installing Google Tag Manager on a WordPress website?

The "Head Footer and Post Injections" plugin is used in the video tutorial to install Google Tag Manager on a WordPress website.

Q: How can you confirm if the LinkedIn Insight tag is properly installed on your website?

After installing the "LinkedIn Insight tag Checker" Chrome extension, you can inspect your website and check if the Insight partner ID is displayed, indicating that the tag is correctly installed.

Q: What can you track and achieve with the LinkedIn Insight tag installed on your website?

By installing the Insight tag, you can track conversions and build audiences within your LinkedIn advertising account.

Summary & Key Takeaways

• The video tutorial demonstrates how to install the LinkedIn Insight tag on your website using Google Tag Manager.

• The process involves accessing your LinkedIn Campaign Manager account, clicking on "Analyze," and selecting the Insight tag.

• Using the Google Tag Manager plugin for WordPress, the video shows how to paste the necessary code on your website and publish it.