How to Track Google Ads Conversions on a Thank You Page

TL;DR

To track Google Ads conversions on a Thank You page using Google Tag Manager, create a new conversion action in Google Ads and retrieve the conversion ID and label. Set up a new tag in Google Tag Manager specifically for the confirmation page and ensure the conversion linker is properly configured to track events accurately.

Transcript

all right what's up everyone welcome to the Surfside PPC YouTube channel today I'm gonna show you how to use Google Ads conversion tracking with Google tag manager so this is gonna be a very basic video and I'm gonna show you how you can track some type of confirmation page or a Thank You page after someone completes a key action on your website li... Read More

Key Insights

• ⚡ Google Tag Manager is a tool that allows you to manage and deploy various tags on your website, including conversion tracking tags for Google Ads.
• 😫 By using Google Tag Manager, you can easily set up conversion tracking for confirmation or thank you pages after specific user actions.
• 👶 The process involves creating a new conversion action in Google Ads, retrieving the conversion ID and label, and setting up a new tag in Google Tag Manager.
• 🍻 Conversion linking and the correct trigger configuration are crucial for accurate tracking of conversions.
• ✅ Google Tag Assistant is a useful Chrome plugin for checking if Google Tag Manager is properly installed on your website.
• 👻 Proper implementation of Google Ads conversion tracking using Google Tag Manager allows you to track and analyze conversions tied to your campaigns.
• 💳 Different attribution models are available in Google Ads, and the choice depends on your preferred conversion credit distribution.

Questions & Answers

Q: What do you need to get started with Google Ads conversion tracking using Google Tag Manager?

You need a Google Tag Manager account, a Google Ads account, and Google Tag Manager properly installed on your website.

Q: How can you ensure that Google Tag Manager is installed correctly on your website?

Use the Google Tag Assistant Chrome plugin to analyze your tags. The plugin should show that both Google Analytics and Google Tag Manager are installed.

Q: How do you create a new conversion action in Google Ads?

Go to Tools & settings > Conversions. Click on "Create a new conversion action" and choose the "Website" option. Enter a conversion name, value, and other details, and click "Create and continue".

Q: How do you set up the Google Ads conversion tracking tag in Google Tag Manager?

In Google Tag Manager, add a new tag with the name "Google Ads conversion". Configure the tag with the conversion ID and label obtained from Google Ads. Create a trigger for the confirmation page and save the tag.

Summary & Key Takeaways

• This video tutorial shows how to track confirmation or thank you pages after users complete key actions on a website using Google Tag Manager and Google Ads conversion tracking.

• The video explains how to create a new conversion action in Google Ads and retrieve the necessary ID and label to use in Google Tag Manager.

• It covers the process of setting up a new tag in Google Tag Manager and creating a trigger for the confirmation page.

• The tutorial also demonstrates adding a conversion linker to ensure that Google Ads can track all conversions on the website.