How to Install Google Analytics (UA) and Google Analytics 4 (GA4) on Shopify

TL;DR

Learn how to set up Google Analytics 4 and Universal Google Analytics on your Shopify website.

Transcript

what's up everyone welcome to the Surfside PPC YouTube channel today I'm going to show you how to install Google analytics 4 and Universal Google analytics on your Shopify website now I'm going to be doing this on this Shopify website here if we come over to my tag assistant what you're going to see is on this website the only thing I have installe... Read More

Key Insights

• 🧑‍🦽 Google Analytics 4 and Universal Analytics can be installed on Shopify using Google Tag Manager and manual installation methods.
• 📁 Shopify does not offer direct support for Google Analytics 4 until March 2023.
• 😀 Enabling e-commerce reporting in Google Analytics provides insights into sales and product data.
• 🪜 Adding referral exclusions in Google Analytics helps avoid incorrect attribution of sales to referral sources.
• 👨‍💻 Google Tag Manager simplifies the management of multiple tracking codes and pixels on a website.
• ❓ Google Analytics 4 will eventually replace Universal Analytics on Shopify.
• 🆔 Google Analytics 4 installation requires a measurement ID, which can be obtained from the Google Analytics account.

Questions & Answers

Q: Can I use Google Analytics 4 on Shopify before March 2023?

While Google Analytics 4 is available for installation, Shopify does not directly support it until March 2023. There are apps available to help set up Google Analytics 4, but this video focuses on installing Universal Analytics alongside Google Analytics 4.

Q: What is the benefit of using Google Tag Manager for installation?

Google Tag Manager simplifies the process of managing multiple tracking codes and pixels on your website. It allows you to add and manage Google Analytics 4 and Universal Analytics easily.

Q: How can I enable e-commerce reporting in Google Analytics?

To enable e-commerce reporting, go to the admin section of your Google Analytics account, navigate to the property settings, and enable e-commerce and enhanced e-commerce reporting.

Q: Why should I add referral exclusions in Google Analytics?

By adding referral exclusions, you can prevent incorrect referral traffic data in your Google Analytics reports. This ensures that sales are accurately attributed to the correct source.

Summary & Key Takeaways

• The video explains how to install Google Analytics 4 and Universal Google Analytics on a Shopify website using Google Tag Manager.

• It highlights the limitations of using Google Analytics 4 on Shopify before March 2023 and recommends sticking to Universal Analytics for simplicity.

• The process involves creating a new Google Analytics account, setting up properties, adding the tracking ID to the Shopify store, enabling e-commerce reporting, and adding referral exclusions.

• The video also covers setting up Google Analytics 4 through manual installation or Google Tag Manager.