Video Length - How long should YouTube videos be - Owen Video

TL;DR

Your video length should depend on the platform you are using. Facebook favors shorter videos (15 seconds or less), while YouTube allows for longer, more in-depth content (8 to 15 minutes).

Transcript

if you're a small business owner making videos for YouTube then no doubt you've asked yourself this question how long should my video marketing be well you may be surprised by the answer and we're gonna get into it right now stay tuned it's Owen video and welcome back to the channel I'm Owen video you're coach for the business and marketing of onli... Read More

Key Insights

• 🎮 The length of your marketing video should be tailored to the platform you are using.
• 🎮 Shorter videos (15 seconds or less) perform well on Facebook, while longer videos (8 to 15 minutes) are better suited for YouTube.
• 🫵 On Facebook, videos should grab attention and be interruptive to the viewer's scrolling experience.
• 🫵 YouTube viewers actively search for content and are more willing to engage with longer, informative videos.
• 🍰 Creating shorter, informative videos on YouTube (3 to 5 minutes) can help develop your reputation and provide snackable content.
• 🫵 Regardless of the platform, avoid making videos longer than necessary and focus on delivering a strong message to maintain viewer engagement.
• 💁 The Video Marketing Toolkit provides sample scripts and formats to help businesses create effective marketing videos for YouTube.

Questions & Answers

Q: How does the platform I am uploading to affect the length of my marketing video?

Different platforms have different viewer behaviors and preferences. On Facebook, where viewers scroll quickly, shorter videos (15 seconds or less) work best. On YouTube, where viewers actively search for content, longer videos (8 to 15 minutes) are more engaging.

Q: Why is it important to consider the psychology of the viewer when determining video length?

Understanding how viewers behave on each platform helps you create content that aligns with their expectations. On Facebook, your video should grab attention quickly, while on YouTube, viewers are ready to engage with more in-depth content.

Q: Should I follow the Facebook Ads manager recommendation of keeping ads 15 seconds or less?

Yes, shorter ads are generally more effective on Facebook since viewers are not actively seeking them. They should be concise, deliver a strong message, and be disruptive to the viewer's scrolling experience.

Q: How can longer videos benefit my YouTube channel?

Longer videos on YouTube allow for more in-depth explanations and demonstrations, increasing your credibility and providing an educational experience for viewers. However, it is important to keep the content concise and relevant to maintain viewer engagement.

Summary & Key Takeaways

• The length of your marketing video should be determined by the platform you are using (e.g., Facebook or YouTube).

• On Facebook, where viewers are more likely to scroll quickly, videos should be short (15 seconds or less) and grab attention.

• On YouTube, where viewers are actively searching for content, longer, more informative videos (8 to 15 minutes) perform better.