Google Keyword Planner Tutorial - How to do Keyword Research with the Free Google Keyword Tool

TL;DR

Learn how to effectively use the Google Keyword Planner to find, refine, and analyze keywords for SEO and PPC campaigns.

Transcript

what's up everyone welcome to the surfside ppc youtube channel today i'm going to be going over the google keyword planner so it's going to be my completely updated for 2021 google keyword planner tutorial this is going to be the longer version of this video i'm also going to have a shorter version of this video that kind of just goes over some of ... Read More

Key Insights

• ♿ Access the Google Keyword Planner by creating a Google Ads account and navigating to the "Keyword Planner" under "Planning" in the Tools and Settings section.
• 👨‍🔬 Running a Google Ads campaign is necessary to see the exact search volume for keywords in the Google Keyword Planner.
• 😒 Use filters and refine keywords to narrow down and optimize keyword lists for effective SEO and PPC campaigns.
• 👂 Combine and clean multiple keyword lists using software like Microsoft Excel or Google Sheets to create a comprehensive and duplicate-free keyword list.

Questions & Answers

Q: How do I access the Google Keyword Planner?

To access the Google Keyword Planner, create a Google Ads account and navigate to the Tools and Settings section. From there, click on "Planning" and select "Keyword Planner" to access the tool.

Q: How can I see the exact search volume for keywords in the Google Keyword Planner?

To see the exact search volume for keywords in the Google Keyword Planner, you need to run a Google Ads campaign. By creating a campaign, you can unlock and view the specific search volume data for your keywords.

Q: What are some ways to find SEO and PPC keywords using the Google Keyword Planner?

There are two main ways to find SEO and PPC keywords using the Google Keyword Planner. You can start with a list of keywords or a website. When starting with keywords, enter up to 10 keywords and use filters to refine the results. When starting with a website, enter the website URL and choose whether to use the entire website or specific pages to generate keyword ideas.

Q: How can I refine keywords and use filters in the Google Keyword Planner?

You can refine keywords and use filters in the Google Keyword Planner to improve your research. Filters can be applied based on specific criteria such as keyword text, average monthly searches, competition, and more. Refining keywords allows you to focus on specific brands, styles, colors, or other criteria within your keyword list.

Q: How can I download and combine multiple keyword lists in the Google Keyword Planner?

To download and combine multiple keyword lists in the Google Keyword Planner, first, download the keyword ideas as CSV files. Then, open the files in software like Microsoft Excel or Google Sheets and remove any duplicate keywords. Once the keyword lists are clean and duplicate-free, they can be combined to create a comprehensive keyword list.

Q: How can I create Google Ads campaigns using the Google Keyword Planner?

To create Google Ads campaigns using the Google Keyword Planner, start by adding keywords to your plan and creating ad groups. Within the ad groups, add related keywords and choose appropriate match types (such as exact match or phrase match). Once your plan is complete, you can launch your campaign, create advertisements, and set your bid strategy.

Summary & Key Takeaways

• This tutorial provides a comprehensive overview of the Google Keyword Planner, covering seven lessons on accessing the tool, finding keywords, refining and filtering keywords, understanding search volume and forecasts, creating keyword lists in Excel and Google Sheets, and creating Google Ads campaigns.

• The tutorial emphasizes the importance of using filters and refining keywords to narrow down and optimize keyword lists.

• It also highlights the ability to combine multiple keyword lists, remove duplicate keywords, and download the data for further analysis.