7 Landing Page Best Practices - How to Create Landing Pages That Convert

TL;DR

This video discusses seven best practices for creating effective landing pages in paid advertising, including creating a seamless experience, matching keywords, promoting clear offers, utilizing strong call to actions, ensuring desktop and mobile friendliness, and limiting external links.

Transcript

what's up everyone welcome to the Surfside PPC youtube channel today I'm gonna be going over 7 different landing page best practices some things that you should keep in mind as you build your own landing pages so I think landing pages present one of the biggest challenges and paid advertising because it's really difficult to create a lot of differe... Read More

Key Insights

• 🫠 Creating a seamless experience from search to ad to landing page is essential for maximizing conversion rates.
• 🫠 Match keywords on the landing page to maintain relevance and improve ad performance.
• 🤘 Promote a clear offer above the fold to ensure users understand what they will get from signing up or purchasing.
• 💪 A strong call to action that aligns with user intent increases the likelihood of conversion.
• 🚗 Optimizing landing pages for both desktop and mobile devices is vital in reaching a wider audience.
• 🍻 Limiting external links on landing pages helps maintain focus on the desired conversion action.
• 👤 Landing page design should prioritize user experience and consideration of various devices.

Questions & Answers

Q: Why is creating a seamless experience important for landing pages in paid advertising?

Creating a seamless experience ensures that users have a smooth journey from their initial search to clicking on the advertisement and landing on the page. This enhances user experience, increases conversion rates, and boosts overall ad performance.

Q: How can a landing page match keywords effectively?

Matching keywords means that the landing page's content reflects the search intent of the user. By aligning the landing page with keywords, it ensures that users find the information they are looking for and are more likely to convert.

Q: Why is it crucial to promote a clear offer on a landing page?

Promoting a clear offer helps users understand what they will receive when they sign up or purchase from your website. It eliminates confusion and improves user engagement and conversion rates.

Q: What does "above the fold" mean in relation to landing page design?

"Above the fold" refers to the portion of a webpage that is immediately visible without scrolling. Placing important elements, such as the offer and call to action, above the fold ensures that users see them without having to scroll, increasing the chances of conversion.

Q: Why is having a strong call to action important for a landing page?

A compelling call to action directs users to take the desired action, such as requesting a quote or making a purchase. Aligning the call to action with user intent increases the likelihood of conversion.

Q: How does desktop and mobile friendliness impact landing page design?

With users accessing websites from various devices, it is crucial for landing pages to be optimized for both desktop and mobile. A responsive design ensures that users can easily navigate and use the landing page, regardless of the device they are using.

Q: Why is it advisable to limit external links on a landing page?

External links on a landing page can distract users and potentially lead them away from the intended conversion. By limiting external links and ensuring that every link on the page supports the conversion goal, the landing page focuses user attention on the desired action.

Q: What are the key challenges of creating landing pages in paid advertising?

One of the main challenges is creating landing pages that match the keywords being targeted while also providing a seamless user experience. It can be difficult to create landing pages for every keyword variation, but aligning the page content with user intent is crucial for successful ad campaigns.

Summary & Key Takeaways

• Landing pages are a challenge in paid advertising, but a seamless experience from keyword search to advertisement to landing page improves conversion rates.

• Match keywords with landing page content to maintain relevancy and improve ad performance.

• Promote a clear offer above the fold on the landing page to drive conversions.