Google AdWords Audience Manager and Google Analytics Remarketing Audience Definitions Tutorial

TL;DR

Create Google AdWords remarketing audiences in Google Analytics by opening Admin, selecting Audience Definitions and Audiences, enabling remarketing, choosing both Analytics and AdWords as destinations, and publishing each list. The tutorial demonstrates an automatic 30-day All Users list, a Google Smart List, and a 30-day New Visitors audience, while also identifying lists for YouTube viewers, app users, and customers. Read on for the exact setup steps and targeting options.

Transcript

all right what's up Byron welcome to the Surfside PPC YouTube channel today we're gonna be going over audiences in Google AdWords so it's gonna be our basically our audiences tutorial through Google Adwords and Google Analytics so one of the best ways to target whether you're on the search Network or Display Network is to use audiences so one of th... Read More

Key Insights

• 👯 Audience targeting in Google AdWords has greatly improved over the years, offering various options for reaching specific groups of people.
• 😥 By creating audiences based on website visitors, app users, YouTube viewers, and email lists, advertisers can target their ads to the most relevant audience.
• 🛃 Google Analytics can be used to enable remarketing and create custom audiences, which can then be used in Google AdWords.
• 👻 Similar audiences can be created based on existing audience lists, allowing advertisers to target people who have similar interests or demographics.
• 🫠 Uploading an email list allows advertisers to target their existing customers or subscribers with personalized ads.
• 👂 By combining different audience lists, advertisers can create highly targeted campaigns and reach the most relevant audience.
• 👻 Audience insights can provide valuable information about the interests, demographics, and behaviors of your audience, allowing for further optimization of your campaigns.

Questions & Answers

Q: How do you create Google AdWords remarketing audiences in Google Analytics?

In Google Analytics, click Admin in the bottom-left corner, then open Audience Definitions and select Audiences. Enable remarketing, add Google Analytics and your connected Google AdWords account as destinations, and publish each audience so it is sent to AdWords.

Q: Where is Audience Manager in Google AdWords?

Sign in to Google AdWords and click the wrench in the top-right corner. Under Shared Library, select Audience Manager to open your AdWords audience lists.

Q: What audience types can you add directly in Google AdWords?

From Audience Manager, click the plus button to add customer lists, YouTube users, app users, or website visitors. You can also create custom combinations from different remarketing lists.

Q: What happens when you enable remarketing in Google Analytics?

After you select the audience destinations and enable remarketing, Google Analytics creates an All Users list by default. In the tutorial, this list captures everyone who visited the Beachfront Decor website during the last 30 days.

Q: How do you find Audience Definitions in Google Analytics?

Open Google Analytics and click the Admin gear in the bottom-left corner. In the center column, scroll to Audience Definitions and click Audiences.

Q: What is a Google Smart List audience?

A Smart List is a Google-managed audience based on the most impactful users from the previous 7 days. The tutorial describes these as users Google considers most likely to convert based on their website activity and what they are looking for online.

Q: How is the Google Smart List configured in this tutorial?

Select Smart List when creating a new audience, name it Google Smart List, and use a 30-day membership duration. Add both Analytics and AdWords as destinations, click OK, and publish the audience.

Q: Why create a New Visitors audience in Google Analytics?

A New Visitors audience lets you target people who visited the website for the first time. The tutorial suggests showing them messages about joining a giveaway or newsletter, entering a contest, or getting a chance to win something free, and configures the audience with a 30-day duration.

Summary & Key Takeaways

• Google AdWords offers improved audience targeting options for both Search and Display networks.

• Audiences can be created based on various criteria such as website visitors, app users, YouTube channel viewers, and email lists.

• Audiences can be managed and created in both Google AdWords and Google Analytics.