How to Set Up Google AdWords Mobile Call Only Campaigns Tutorial 2017

TL;DR

Learn how to create a call-only campaign in Google AdWords and optimize it for mobile devices.

Transcript

oh just want to come into our all campaign screen here and go to the new campaign button and it's gonna be for search Network only so this is where you kind of make your your decision here so there's some different options here dynamic right here call only our ads that encourage people to call your business so we're gonna click call only so we're n... Read More

Key Insights

• 📲 Call-only campaigns are designed to drive phone calls to your business from mobile devices.
• 😫 You can set a budget, choose a bid strategy, and customize scheduling for call-only campaigns.
• 🫠 It is important to optimize ad copy by using strong call-to-action phrases.
• 🫠 Ad rank and bid adjustments determine which ad is shown for a particular keyword and device.
• 🚗 Call-only campaigns can be combined with mobile call extensions for additional call opportunities.
• 🚗 It is possible to prioritize desktop or mobile devices by adjusting bid adjustments in the campaign settings.
• 🫠 Paying attention to ad rank and overall bid can help ensure your call-only ads receive sufficient exposure.

Questions & Answers

Q: What is a call-only campaign in Google AdWords?

A call-only campaign is a type of ad campaign that encourages people to call your business directly from the ad. It only runs on devices that can make calls, such as smartphones.

Q: How do I set my budget and bid strategy for a call-only campaign?

You can set a daily budget for your call-only campaign, as well as choose a bid strategy. The video recommends using a manual CPC bidding strategy and suggests a default bid of $5.

Q: Can I customize the scheduling for my call-only campaign?

Yes, you can customize the days and hours during which your call-only ads will show. For example, you can choose to exclude weekends or set specific hours of operation.

Q: How can I optimize my call-only ads for better performance?

The video suggests using call-to-action phrases in your ad copy, such as "Give us a call today." It also recommends maintaining a good ad rank by adjusting your bids and bids for mobile or desktop devices.

Summary & Key Takeaways

• This video demonstrates how to set up a call-only campaign in Google AdWords, specifically targeting mobile devices.

• The tutorial covers selecting campaign options such as bid strategy, budget, and scheduling.

• The video also provides tips on creating effective call-to-action ad copy and optimizing ad performance.