What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Transcript

Steve Jobs was not a technologist. He  was a pitch man. He was a brilliant   salesman. He was a fantastic marketer.  When products succeed, we forget the extent to which marketing was actually  instrumental or decisive in their success. You once said, "If you could imagine  a stand-up comedian doing a routine about your product, then you're onto so... Read More