Google Ads Lead Form Assets: Best Practices and How To Use Them Effectively

TL;DR

Learn how to create and add lead form assets to your Google Ads search campaigns to generate leads without users visiting your website.

Transcript

today I'm going to be going over lead form assets which were previously called lead form extensions so if you open up your Google ads account and you go to all of your assets and click on the plus sign one of the options you have is a lead form asset so get leads from people who submit your forms you can add these to any of your campaigns and you c... Read More

Key Insights

• 🥺 Lead form assets allow advertisers to collect leads directly from their ads, eliminating the need for users to visit their websites.
• 🥺 Lead forms can be added to search campaigns, with additional options for video, Discovery, and display campaigns for high-spending advertisers.
• 🥺 Customization options for lead forms include headline, business name, description, questions, privacy policy URL, and background image.
• 🥺 Integration with a CRM or marketing software is recommended to automate the lead collection process.
• 🥺 Advertisers should consider using incentives and compelling call-to-actions to encourage users to fill out the lead forms.
• 🥺 Testing different lead forms and optimizing based on conversion results can improve performance.
• 🥺 Lead forms can be exported and imported into different marketing platforms to streamline lead management and optimize the marketing funnel.

Questions & Answers

Q: What are lead form assets in Google Ads?

Lead form assets are a feature that allows advertisers to collect leads directly from their ads without users visiting their websites. Users can submit their information through a form displayed in the ad itself.

Q: Where can lead forms be used?

Lead forms can be used in search campaigns and are available in video, Discovery, and display campaigns for advertisers who have spent over $50,000 in Google Ads. These additional campaign types are still in beta and require assistance from a Google Ads representative to set up.

Q: How can lead forms be customized?

When setting up a lead form, advertisers can customize the headline, business name, description, and questions to ask users. They can also add a privacy policy URL and a background image for the form.

Q: How can leads collected from lead forms be exported?

Leads can be exported from Google Ads by integrating with a CRM or marketing software. There are various integration options available, such as Zapier, HubSpot, and ConvertKit. Leads can also be downloaded manually as a CSV file.

Summary & Key Takeaways

• Lead form assets, previously known as lead form extensions, allow advertisers to collect leads directly from their ads without users visiting their websites.

• Lead forms can be added to search campaigns and are available in other campaign types for advertisers who have spent over $50,000 in Google Ads.

• Creating a lead form involves setting up the form, defining the submission message, selecting a call to action, and integrating with a CRM or marketing software.