Google Ads Search Keywords vs. Custom Intent Keywords vs. Display and Video Keywords

TL;DR

Learn about the differences between search keywords, custom intent keywords, and display/video keywords in Google Ads.

Transcript

all right what's up everyone welcome to the Surfside PPC youtube channel so this can be served side PPC marketing lesson number 13 and what I'm gonna go over today is search keywords versus custom intent keywords verse display and video keywords so there's three different types of keywords basically on Google Ads so the main one is search keyword s... Read More

Key Insights

• 👨‍🔬 Search keywords target users in real-time, while custom intent keywords build an audience based on keyword searches and interests.
• 👨‍🔬 Negative keywords on the search network exclude specific search terms, while negative keywords on the display network exclude content related to those keywords.
• 😥 Display/video keywords target content based on keywords or interests, allowing ads to be shown on relevant webpages, apps, and videos.
• 🎯 Google Ads emphasizes targeting audiences rather than solely focusing on content.
• 🫠 Custom intent audiences help reach potential customers who are actively researching products or services, increasing the relevancy of ads shown to them.
• 👨‍🔬 Search keywords and custom intent keywords focus on reaching users during their active search or research process.
• 👤 Display/video keywords expand the reach by targeting relevant content and reaching users who may be interested in your offerings.

Questions & Answers

Q: How do search keywords work in Google Ads?

Search keywords target users in real-time as they are actively typing in your specified keywords in the Google search engine or its partners. This allows you to reach potential customers at the moment they are searching for relevant information.

Q: How do negative keywords work on the search network?

Negative keywords on the search network prevent your ads from appearing for specific keywords. By adding negative keywords, you can exclude certain search terms and ensure your ads don't show up for irrelevant searches.

Q: What are custom intent keywords?

Custom intent keywords help create a custom audience of people who are actively researching products and services related to your business. By entering a list of keywords, Google Ads builds an audience based on those keywords, as potential customers who have searched for or interacted with similar keywords or websites will be included.

Q: How do display/video keywords target content?

Display/video keywords aim to match the content that users are currently viewing. These keywords show ads on webpages, apps, and videos related to the specified keywords or interests. By targeting content, you can reach a wider audience who may be interested in your products or services.

Summary & Key Takeaways

• Search keywords: Target specific keywords that users are actively searching for in the Google search engine or its partners.

• Custom intent keywords: Create a custom audience of people who are actively researching products and services related to your business by using a list of keywords.

• Display/video keywords: Target content that aligns with keywords or interests, showing ads on webpages, apps, and videos related to those keywords.