Google Ads Bidding Strategy For New Campaigns - My Bidding Process in Google AdWords

TL;DR

Learn how to set up an effective bidding strategy for new campaigns, starting with manual CPC bidding and transitioning to target CPA or target return on adspend.

Transcript

all right what's up everyone welcome to the Surfside PBC youtube channel today I'm gonna be going over the bidding strategy that I use for new campaigns so I'm gonna be going over exactly how I set up new campaigns with their bidding strategy especially ones that don't have a ton of conversion data yet and how I change that bidding strategy over ti... Read More

Key Insights

• 💡 The initial bid for targeted keywords should be slightly higher than the lowest bid and lower than the highest bid found in the Google Keyword planner.
• 🎯 Conversion tracking is crucial for utilizing bid strategies like target CPA or target return on adspend.
• 🆘 Modified broad match keywords help reach a broader audience, while exact match keywords focus on specific conversions.
• 👻 Starting with manual CPC bidding and enhanced CPC allows for adjustments based on conversion data before transitioning to automated bidding strategies.
• ❓ Continuous testing and optimization are essential for maximizing conversions and ROI.
• 🏆 Using a bid limit can help control costs and test different keywords effectively.
• 💡 Increasing the budget enables more testing and data gathering for bid strategies.

Questions & Answers

Q: How does the speaker determine the initial bid for targeted keywords?

The speaker uses the Google Keyword planner to identify bid ranges for similar keywords and sets their bids slightly higher than the lowest bid and lower than the highest bid provided by advertisers.

Q: Why is conversion tracking important for setting up bid strategies?

Conversion tracking enables the use of bid strategies like target CPA or target return on adspend, which optimize campaigns for driving conversions and improving ROI.

Q: What types of keywords does the speaker primarily target in new campaigns?

The speaker targets modified broad match and exact match keywords. They bid slightly higher on exact match keywords for more precise targeting and focus on long-tail keywords with modified broad match.

Q: How does the speaker use enhanced CPC to optimize bids?

Enhanced CPC allows Google Ads to automatically adjust bids based on the likelihood of conversions. As more conversion data is collected, enhanced CPC helps drive better results within the set budget.

Summary & Key Takeaways

• The speaker discusses their bidding strategy for new campaigns, especially those with limited conversion data.

• They emphasize the importance of using the Google Keyword planner to determine competitive bid ranges for targeted keywords.

• The speaker suggests starting with manual CPC bidding, using enhanced CPC, and transitioning to automated bidding strategies like target CPA or target return on adspend as conversion data accumulates.