How to Get Customers With YouTube Creators

TL;DR

Reach out to at least 100 niche YouTube creators, offer each a three-video package plus a 30% affiliate commission, and track the customers and revenue generated through affiliate links. Test many partnerships because creator pricing varies widely, then retain the strongest performers so your product appears repeatedly across relevant channels over time.

Transcript

There are founders making millions of dollars  a year buying ads with creators on YouTube, and there's a certain strategy and way to do it.  So I brought on a friend of mine, Cody Schneider, to actually walk through all of this. This is  a tutorial that might feel a little boring, but if you stay to the end, you'll know how to  actually make money ... Read More

Key Insights

• Long-form YouTube creator marketing is a trackable customer-acquisition channel because each creator can place an affiliate link in the video description. The resulting clicks and purchases reveal the dollar value generated by that creator's content more directly than short-form exposure.
• YouTube creator partnerships work especially well for SMB products and tools with one standout feature because a relevant tutorial can operate as a product demonstration in disguise. The creator shows the product within useful content while introducing it to an audience already interested in the category.
• Smaller YouTube creators with 10,000 to 50,000 subscribers may not know how to price their work accurately. Contacting a large pool can reveal creators who charge far less than the value they produce, allowing the company to test underpriced attention before offering retainers.
• A three-video package produces stronger audience familiarity than a single sponsored appearance. Spreading the videos across six to eight weeks and using different angles makes the partnership feel like genuine, continued product use instead of a brief promotion that audiences quickly forget.
• A 30% affiliate commission serves two purposes: it makes each creator's revenue contribution measurable and gives the creator an ongoing financial reason to preserve the partnership. Strong affiliate earnings may also reduce pressure to increase sponsorship prices as the creator's channel grows.
• The initial outreach email is deliberately simple: use the lowercase subject line "paid collaboration," express appreciation for the creator's YouTube content, request a cost breakdown for three videos, and offer a 30% affiliate commission. The message focuses immediately on scope, pricing, and incentive.
• Persistent follow-up is necessary because creators receive many outreach messages. The recommended process sends 10 follow-up emails that repeat the pricing request in different ways, increasing the likelihood that a relevant creator notices and responds to the proposed collaboration.
• The scaling strategy is to contact at least 100 creators simultaneously, test the respondents, identify the strongest conversion drivers, and place those winners on monthly retainers. A large portfolio of creators publishing regularly can make a product highly visible throughout its category.

Questions & Answers

Q: How can YouTube creators help a new app get customers?

YouTube creators can introduce a new app through tutorials or other category-relevant videos that function like product demonstrations. The company pays creators for the content and gives them affiliate links for the video descriptions. Viewers can then click directly to the product, while the company tracks the customers and revenue produced by each individual creator partnership.

Q: How do you find relevant YouTube creators for sponsorships?

Search YouTube for the problem, tool, or category connected to the product, then filter for recent videos of roughly four to 20 minutes. This surfaces active creators already publishing relevant tutorials. Visit each creator's channel and use the available email-viewing option to locate a contact address, subject to YouTube's CAPTCHA and viewing limits.

Q: What email should you send to a YouTube creator?

Use the lowercase subject line "paid collaboration." In the message, say that you appreciate the content the creator posts on YouTube, ask for a cost breakdown for a three-video package, and offer a 30% affiliate commission. The approach is intentionally short and direct, giving the creator the proposed scope and financial incentive without unnecessary background.

Q: Why should a creator sponsorship include three videos?

Three videos give the audience repeated exposure and make it appear that the creator genuinely uses the product. A single video can be a brief event that viewers quickly forget. The three sponsored videos should use different angles and be spread across six to eight weeks, mixed naturally among the creator's other content rather than posted in consecutive weeks.

Q: Why offer creators a 30% affiliate commission?

A 30% affiliate commission lets the company measure the revenue each creator generates through a unique link. It also gives the creator recurring income from successful content. If that income becomes meaningful, the creator has a reason to maintain the relationship, resist switching to a competitor, and avoid sharply increasing sponsorship prices as the channel grows.

Q: Why contact at least 100 YouTube creators at once?

Creator pricing and performance vary enough that a company should test a broad pool instead of trying to predict the best partner in advance. The example process contacts 100 creators, expects only some to respond, and looks for respondents who dramatically underprice themselves. The company can then measure results, identify the strongest performers, and retain the winners.

Q: Why are smaller YouTube channels a marketing opportunity?

Creators with roughly 10,000 to 50,000 subscribers may not understand the full commercial value of their audiences or know how to price sponsorships. Reaching out directly can therefore uncover creators whose fees are low relative to the customers they produce. Testing those partnerships with affiliate tracking helps distinguish inexpensive attention from content that merely appears affordable.

Q: How can a company scale YouTube creator marketing?

Start by contacting at least 100 relevant creators and offering a paid three-video package with affiliate compensation. Track the exact revenue associated with each creator's link, then place the best performers on monthly retainers. Repeating this process can build a network of dozens or even 100 creators who publish regularly and make the product visible across its category.

Summary & Key Takeaways

• YouTube creator partnerships can help an SMB product or focused software tool acquire its first customers. Long-form videos function like product demonstrations, while description links let viewers act immediately. Combining sponsorship payments with affiliate commissions gives creators an incentive to promote the product and lets the company measure attributable revenue.

• The process begins by finding creators who publish relevant tutorials or category content, obtaining their public contact emails, and requesting pricing for three videos. The recommended outreach uses the subject line "paid collaboration," offers a 30% affiliate commission, and includes repeated follow-ups because creators receive many partnership messages.

• The strategy tests a large group of creators rather than predicting winners beforehand. Smaller channels may dramatically underprice their attention, creating an opportunity to find economical partners. Three videos are distributed across six to eight weeks, and creators who generate the strongest results can become recurring partners on monthly retainers.